Social media can be a powerful tool for any entrepreneur looking to grow their small business through efficient and cost-effective means. You can tailor social media marketing campaigns both in price and reach to suit your budget. There is so much more to social media marketing than simply running targeted advertisements, though. There are a variety of tactics that you can use through social media to achieve your marketing goals.
If one of those goals is to acquire new customers, thus giving yourself a boost in business, there are some specific social media marketing strategies that you can take advantage of. Not only will these strategies get you the customers you are hoping for, but you can accomplish this task without breaking the bank.
Here are three ways that you can use social media marketing to acquire new customers for your business.
1. Influencer Marketing
If you haven’t yet heard about social media influencers, it is something that you should consider reading up on. These are people who have been able to amass such a great number of social media followers and create posts in such a way that they have “influence” over those many followers. You can imagine how valuable the reach of a social media influencer can be, particularly if they have many followers that fall within the hundred-thousands.
You can purchase a social media influencer’s influence, so to speak, by paying them to endorse your product. You will want to find an influencer whose brand aligns with your own so that you know you are reaching the right customers with your ad. For instance, if you are in the CBD business, look for CBD influencers for marketing. The exposure that you can get with one post via a social media influencer can be a great way to acquire new customers.
2. Develop a Partnership
Social media presents you with the opportunity to not only connect with customers but also with other businesses. If you are looking to obtain new customers, you might consider developing a business partnership with another brand that overlaps in demographic with yours. Team up for a marketing campaign where you tag each other’s pages in posts and push out content relating to one another to encourage your current customers to view your partner’s page and vice versa.
3. Offer Promotions and Deals
One way to keep your current customers loyal and encourage them to invite others to like your page is to offer promotions and deals from time to time. You can generate user engagement on your page by incentivizing your customers with a great deal, even if it is only for a limited amount of time. You might even offer additional incentives for customers who share your page to their own feed or tag a certain number of friends in a certain post. Spreading the news about your page is a great way to generate buzz about your brand with new customers.