Small businesses may often struggle with a few areas that come with keeping the doors open. Some owners have finances to worry about, employment issues to fix, or product placements to figure out for optimal profitability. While these struggles must be handled in a timely manner, maintaining a growing number of customers is also something to consider. To achieve this growth, you can send out cards to new and previous customers. Discover four reasons why sending cards is a great idea.
Sending Cards Is a Good Way to Stay in Touch
By sending greeting cards, customers will see that they matter to you. They will take into account how you don’t want to lose communications with them. Sending cards is also a great way of expressing to customers that you still care about them, especially for those who feel annoyed by phone calls, don’t listen to voicemails, have no social media accounts, or delete daily promotional emails. A card in the mail every once in a while never hurts and shows customers that they’re important.
Sending Cards Helps Your Business Stand Out
Today, it’s rare to see a business or company send out cards to their clients for any reason. Larger companies generally don’t send cards to wish a customer happy birthday, express the fact they are appreciated or thank them for their business. By choosing to take the time to send personalized cards to your customers, customers will take notice of your business as a one-of-a-kind company. They will see the effort and be more willing to give you the business you desire. A greeting card can go a long way toward fostering this spirit of goodwill.
Sending Cards Shows Your Gratitude
According to Thought Reach, showing your gratitude to your customers through a greeting card can be a sincere form of customer service. Instead of simply thanking customers for choosing your business when they could have supported another one, you can show this gratitude better with the addition of a card in their mailboxes. A handwritten thank-you note in a card can make customer relationships feel a little more personal.
Sending Cards Can Encourage Repeat Business
Life gets busy, and sometimes your previous customers may not return to do business with you for a while. Whether a month or a year has passed since their last visit, sending a card detailing how they are missed and that you would like to see them again could be helpful and appreciated. If you’re feeling extra generous, including a coupon or promotional offer may entice customers, even more, to return to your business.
Greeting cards aren’t simply for special occasions or personal use. Try integrating them into your business communications to keep your customers engaged with you and avoid losing them. However, you should also consider etiquette involved in selecting appropriate types of cards and composing your message. Nevertheless, following the tips presented above will help your business grow over time and retain the customers you’ve worked hard to acquire.