In the world of business, there are usually two kinds of entrepreneurs. Most of them remain satisfied with selling products that generate low rewards. But some of them prefer to work with high-ticket clients who are willing to spend ten times the money over regular customers.
Landing these dream clients may sound lucrative, but it also comes with higher risks. Even the business advisors suggest sustainable models with low-ticket sales with less risk, but you may find that your financial growth is slower. You may not be able to focus on expanding your business as you will spend most of your time looking for new leads.
High-ticket sales allow you to work smarter instead of hard and dramatically increase your revenue. You do not need to scale up your team or spend additional hours and resources each day to find leads. However, it is not easy to land these clients, so you must follow a process consisting of some tried and tested steps.
For example, you should never go for direct selling when you target high-ticket clients. These customers would never buy from a salesperson trying to sell products or services on online groups or communities. These are some of the effective ways to land high-ticket sales in 2021.
Find Your Clientele
Your first step should be to determine the high-paying clients with whom you wish to work. First, evaluate your expertise and judge how you can use it to meet the current market needs. In other words, you have to identify a group of wealthy consumers who could be interested in the products or services you have to offer.
However, if you want to land high-ticket clients, you cannot focus on the needs. Instead, try to find the pain points related to the product or service you wish to sell. For example, there could be a social cause that you feel passionate about and can be helped using what you have to offer.
You can join high-profile groups with members who share your passion for solving similar social issues. Start by actively participating in the group activities, such as raising awareness or volunteering for camps or programs.
Once you have developed sufficient rapport with the group members, you can start discussing how your products or services can also help the cause, thus building leads.
There are several other ways to find paying clients for high-ticket sales. You can learn these methods from world-class business coaching programs like Clients on Demand who offer ‘high-performance coaching’ for entrepreneurs. Their programs teach entrepreneurs to focus on driving high-ticket sales using quality strategies.
Deliver What You Promise
You must understand that the risk of losing a high-ticket client can be a lot more expensive than in regular businesses. Therefore you have to build a strong brand that delivers the promised results to existing customers and can be associated with high-paying clients.
Remember that positive testimonials can be the key to retaining existing customers and bringing in high-quality leads. Even though content marketing can be useful to form initial connections with high-ticket clients, word-of-mouth advertising can be the biggest contributing factor towards long-term scalability.
It offers honest and genuine marketing authority that you cannot replicate using paid advertising channels. Testimonials and word of mouth can increase your revenue significantly because high-paying clients tend to trust businesses based on positive referrals.
Place Filters on Your Sales Funnel
If you want to target high-paying clients, you have to make sure that only consumers you desire to work with can filter through your sales funnel. Placing these filters in the sales funnel will ensure that you land with ideal client profiles that you can convert into leads without wasting your time on unproductive prospects.
You should also ask yourself if you need more skilled people to filter in high-ticket clients, thus cutting down your long-term expenses. Entrepreneurs who wish to land high-ticket sales must be willing to say no to consumers who do not fit the bill, allowing them to save time and cost.
Address the Pain Points With Empathy
Addressing the pain points is a common way to entice leads. However, you must add empathy to your conversation if you want to convert a high-value client. Express your concern about how both of you are affected by the same pain points. Then explain how you solved your problem using the product or service that you offer.
Also, elaborate on how you used your solution to solve the problem, as it will interest your client in your methodology. Once you deliver the work, your client will probably recognize you as a valuable problem-solving person and not just someone interested in sales.
Train Your Team
As we mentioned before, it takes very little to lose a high-paying client and a long time to find another one with a similar or higher ticket value. Since you will have very few clients to manage, you can train your team to provide the best possible service.
You have to ensure that your team offers a better quality of customer service than your competitors. If you work alone in your business, you should consider attending some training programs to optimize your client management and offer better service standards.
Nurture Client Relations
Always offer more value to the high-ticket clients by going the extra mile so that they appreciate your time and efforts. Make sure that you have a lot more communication with your clientele apart from the professional aspects.
You can follow the trends and news about your client’s industry so that you can discuss additional topics. If you can relate to the pain points specific to their industry, they will value your opinion and look forward to working with you.
Landing high-ticket sales is a process that is quite different from chasing low-yield leads. Therefore, you need to have an entirely different business strategy if you wish to pursue high-paying clients.
We hope that you can benefit from some of the aspects that we discussed in this post. If you have used a unique way to attract high-ticket sales, please feel free to share it with our readers.