Whether you’re building a business from scratch or expanding an already existing one, you have to compete for traffic. While paid advertising on Google is one of the fastest ways of getting traffic, it comes at a price. With a bit of work and dedication, you can easily cut your expenses. Here are the best ways to increase your website traffic.
Optimizing your assets
As it is often the case, your best bet is making what you already have worked better. Improve your existing assets, and your website traffic will increase. Here’s where you could improve.
Audit your website to see if it’s optimized for Google. If it has a slow loading speed due to bad hosting, oversized images and code, more users will leave it upon discovery. In fact, if your website loads over 10 seconds, visitors are 123% more likely to leave than with websites that load in one second.
Apart from lowering your sales, this signals to Google that your website doesn’t satisfy visitors, making it go down in the SERPs. Improve your website to load fast, and its position is going to grow. Your choice of hosting provider can impact the loading speed greatly. Follow this link to learn more about the nuances of hosting.
Then, you have to improve the content you have already posted. Look for underperforming pages that may have a chance of ranking if improved, and work on them. Updating website content is good in and of itself, but making your evergreen content better for visitors is going to increase the amount of traffic you receive.
Focus on long-tail keywords
When you’re just starting out, it’s tempting to focus your efforts on the keywords that create the most value. However, high-competition, high-traffic keywords like “buy furniture” are very hard to rank. Especially so, if your website is new to Google.
Instead, focus your efforts on ranking high on a wide range of low-traffic keywords like “what material to choose for reupholstering.” Despite the low traffic, these keywords will bring a lot of people to your website if you rank well on many of them.
If your business has a physical location, focusing on local search may prove more beneficial than doing the regular SEO. The thing is, Google ads and the map dominate the SERPs for many keywords.
This makes local SEO extremely relevant for your success. Establish a consistent name, address, and phone, build citations across the web with this information and work on getting reviews on GMB. With this, you don’t even need to rank on organic search.
Even though it was considered to be a questionable tactic in the past, now everybody in the world of SEO will tell you that guest blogging is the way to go. Regardless of your opinion about it, it’s one of the most effective ways of getting backlinks. Even small businesses that have had zero publicity can use it.
Find websites that have an audience of people who may be interested in your products, and offer to share expertise on the platform. You’ll get some direct traffic from the blog as well as authority in the eyes of Google crawlers because of the backlinks.
Try writing for platforms like LinkedIn and Medium to get more exposure. The links from these sources may not be as valuable, but you may get more traffic.
Creating a linkable asset
The best way to get traffic is when you don’t even have to do anything. That’s rather hard to accomplish, but if you succeed, you will receive hundreds of backlinks, thousands of unique website visits, and a considerable number of leads.
A linkable asset can be a detailed long-read, a free e-book, or a tool. The last two can be a better choice since you can get lead contacts in exchange for using the asset. Put all your efforts into promoting your linkable asset, and it will be working wonders for you for months or even years.
Social media marketing
With nearly a third of the world’s population being on Facebook, and other social platforms amassing a considerable audience as well, social media has become one of the best marketing channels. A deep insight into customer behavior allows you to create a highly targeted ad campaign.
This makes social media campaign a worthy investment. Figure out what platforms have the audience that closely matches yours, consolidates all the social media accounts of your brand in HR software, and promotes them both organically and via paid ads. Consider influencer marketing as a more potent alternative, especially for the younger audience.
The bottom line
Paid advertising on Google is not the only way to get traffic. Optimize your website, improve your website’s link profile by working with guest blogging platforms and creating linkable assets, and make the most of social media marketing. Combined, these tips will bring you a huge increase in traffic.