A great law firm name and logo can virtually ensure your company’s success. That is if it is memorable, descriptive of your services and catchy. Creative names can make your marketing job easier and less expensive because of your name’s powerful customer attraction properties. Your branding and value message are contained within the name so that every time you use it, in ads, on your website, in social media or promotional products, it strongly communicates your message to your target customer.
Just because you deal with serious legal issues it does not mean your firm needs to have a boring name. Unique clever names, and especially ones that are a bit funny (remember everyone loves a good lawyer joke!), really stand out in a crowded marketplace and will set you apart from your competitors.
Five Important Reasons to Name Your Law Firm without Your Name
1 – Creative names more likely to have the matching domain website name available than the standard boring renditions. Start your domain search here! Register your domain starting at $3.98/year
2 – Catchy law firm names are easier to remember for clients, and will be less difficult to rank higher in Google by performing SEO search engine optimization on your website.
3- Non-traditional names, which are not just a list of the partner names, are longer lasting since they do not need to be changed every time a partner leaves, joins or gets married and changes names. This supports growth and communicates stability – an important characteristic for client trust.
4 – These names are shorter than a list of long, hard to spell and pronounce, partner names so they fit more easily on a business card.
5 – Generic, marketing-focused business names are a big advantage if you plan to build and sell your firm in the future.
Here is a list of law firm names and logo images (from 99designs), and branding colors, that is divided by law specialty and name type (traditional, non-traditional, with your name, and geographic location) for your inspiration and successful startup launch.
Big List of Law Firm Names
TRADITIONAL WITH NAMES
Last Name + Last Name (LLP, INC) – try a twist on this and use your firm names which is more unique and friendlier such as Joe & Mark, or Susan & Jane – especially good for law services that would benefit from greater intimacy such as family and DUI law.
Last Name + Law, Legal Services, Legal, Law Firm, Law Office of,legal, attorney, law, lawyer, proven trial lawyers, top business lawyers, law group, business & litigation, immigration lawyers (divorce attorneys, family lawyers, etc), stress-free divorce services, personal injury law firm, guiding your path to health and justice, legacy center (estate planning), Counsel On Point, family law, lemon law, fraud cases,
Words that convey your branding message, strength, trust and expertise. Case in point, in 1997, a Seattle law firm named themselves, Summit Law Group, and the Washington State Bar changed its ethics rules to allow non-traditional names after threatening to file a grievance. Old habits die hard. The Summit Law Group has gotten 99% positive feedback from its clients, who say that the name is catchy and easy to remember.
The Virtual Attorney (great for online firms)
The Venerable Law Group (or Solid, Concrete, Strong, Rock, Sound, Secure, Esteemed, Honorable, Noble, Sage, Wise, Credible, Reliable, True, Trusted, First, Premier, Boss, Choice, Paramount, Supreme, Chief, Champion
City, State, Region + Law, Legal Services, Legal, Law Firm, Law Office of, legal, attorney, law, lawyer, proven trial lawyers, top business lawyers, law group, business & litigation,
New York Business & Litigation
Great Lakes Law Group
Seattle Proven Trial Lawyers
The Godfather, The Godmother
Batman Law Firm
Stetson Hat Legal Group
White Horse Law
Shark Bite Legal
America The Just
International Law Resources
Duke Legal Services
Aggressive DUI Lawyer
Divorce and Family Law
New Horizons Family Law
Dynasty (good for estate planning, probate law)
Business and Tax Law
Advantage Law Firm
Guardian Law Services
Take time to brainstorm your name because your law firm name can either help or harm company success.