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Finding Business Success in Real Estate Investment Opportunities

February 21, 2019 by Marsha Kelly, Serial Entrepreneur

Real estate tends to be a reliable business venture, but as with any business, there are best practices to follow to get the most out of your investment. Simply put, real estate investment doesn’t stop at ownership. In many cases, it can be a full-time job. 

Here are some crucial tips and best practices to mitigate your risk and help you ensure long term return on your investment:

1: Know the Market

Knowing the ins and outs of the broader real estate market is an important first step, but there’s more to market knowledge than interest rates on mortgages. Take some time to learn the essential metrics in your local region and how to market them. If you’re speculating, be sure to track the trends for long term valuation. Check the local tax rates and be sure to follow the local governing bodies so you can always see tax increases or cuts on the horizon. If you’re buying intending to create an income for yourself in the long term, look into the average rental prices for your type of property and make sure the trends are heading in the right direction.

2: Find a Property Manager

Whether your own one residential property or dozens of commercial units, the day to day responsibilities of property management can be daunting. Hiring an outside management company is a worthwhile decision, especially in markets with major universities located nearby. Outside services specializing in property management in Gainesville FL and other college towns have proven to be essential for making sure rental properties remain profitable. The same is true in most major cities, where the high rate of tenant turnover and trouble tenants makes property management a full-time job. 

3: Reinvestment is Key

When you’re a property owner, your initial purchase is a tremendous investment for you. Whether you’re purchasing in cash or with a mortgage, many real estate investments can take years to return the initial spend. Despite this, it’s crucial to reinvest in your properties from time to time. Allowing rental units to degrade in quality not only diminishes the year over year returns, but it can also lead to trouble with local authorities and tenant organizations. Spending a bit of money in the short term on extensive maintenance or improvement projects is an important way to avoid headaches and financial trouble down the line.

4: Form Partnerships

Forming business partnerships is one of the most important and most overlooked aspects of the real estate business. Not only can co-ownership in a property help secure you and your partners from significant potential losses, but it can also ease some of the more time-consuming burdens of ownership. Partnerships go beyond the financial, however. Make sure to spend time getting to know your tenants and the community leaders in the neighborhoods surrounding your properties. If you can, involve yourself civically and philanthropically in the community. Spending time and, sometimes, a little money building community partnerships can help you stay on top of the market and any problems you or your properties may face.

Real estate ownership is one of the oldest business ventures around, and under the right circumstances can be among the most profitable. Following these essential tips can make or break any real estate investment, whether you’re just starting or have been in the business for years. Always remember that property ownership is never a passive enterprise, and working hard in this business is just as essential as it is in any other business.

Check out my list of catchy real estate business names here

Check out my list of catchy handyman business name ideas here

Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.




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