Every year online businesses and brands have their SEO targets and plans. And most of these targets get impacted by the ongoing Google updates and its allied changes. According to research reports, in 2020, the majority of companies are willing to spend as much as $80 billion on SEO. The objective is easy to guess! Every brand wants to come up in the leading online searches, increase their brand recall, web traffic, and subsequently, online sales.
And many companies in 2020 are planning to spend an enormous amount on SEO. No wonder SEO today is the holy grail of digital marketing as well as organic search data. And when it comes to data, the competition is getting high with each passing day. To sail on and thrive well, most online businesses and organizations use the following solutions:
- They count on an in-house SEO.
- They outsource SEO work from an expert SEO agency or professional.
- They follow a mix of both, i.e., outsource SEO, along with having an in-house SEO team.
Based on smart reasoning and research work, some of the successful brands have opted for the second option. They have decided to join hands with an expert SEO agency. And this move has helped companies in excelling in their SEO game manifold. It has helped them identify their SEO goals and sync them with their online marketing activities.
An expert SEO agency can take a holistic view of the company’s current SEO strategy and design. It can assess the SEO changes that a company should implement, to up its SEO game. Similarly, it helps to discard SEO practices that are not yielding any positive outcomes. To know more about this, you can check out https://www.seosingaporeservices.org/google-seo-expert-singapore-consultant.
Have you been counting on your in-house SEO team? Do you think it is time to hire an SEO agency and hand over your SEO responsibilities? While some companies are confident that they need to join hands with an SEO agency, other business owners are in two minds. The following factors might help:
- Your in-house SEO team aren’t trained in SEO
SEO is a vast subject and includes complex topics and changing trends. Your in-house team can read online resources and check out YouTube videos and implement a few SEO strategies. However, if they are not trained in SEO, they can’t suggest the best SEO initiatives in the long-run. If your in-house SEO team lacks basic SEO training, you need to join hands with an SEO agency.
As the SEO agency can manage the SEO tasks, the existing in-house team can co-ordinate with the agency concerning SEO tasks. It will help you to streamline SEO strategies.
- Your online search ranks have reduced
There are several reasons because of which a company loses its online ranks! It could be because of using keywords that don’t work, using old content, not catering to Google updates, and many more. When your in-house team follows DIY SEO tactics, you might find yourself ranking in the online searches for a while. However, to keep ranking favorably, you need to say yes to sustainable SEO initiatives.
There are times when a company suffers in the online ranking, despite following the best SEO practices. It could be because of many reasons. An expert SEO agency can detect the cause and design the best strategy to bring back the online ranks. If your online ranks have been low for a while now, it’s a sign that you need to hire a professional at work.
- You need to adhere to a specific budget
Budget is an essential aspect of online marketing! Smart companies always fix a budget for their SEO initiatives and other digital marketing campaigns. Often an in-house SEO can’t conjecture the correct SEO budget. Also, SEO experts can execute PPC plans at a budget price than the in-house SEO team. It’s because they have better know-how. An SEO agency gets updated with industry trends. So, if you want to curtail your SEO budget, get in touch with an SEO company. You can get the best SEO strategies that will cater to your needs and budget.
- You lack a proper content marketing strategy
Most companies think that filling their corporate website with company data and other useful videos completes their SEO mandate. Content development and content marketing is an essential aspect of SEO. Companies often suffer online ranks because they don’t know how to utilize their existing content. If your in-house team is publishing online articles and blog content, you will never reap the benefits of content marketing to the fullest. In such a situation, it is always better to hire an SEO agency that can design the best content strategy for you.
- Your business is expanding
As your business grows, everything changes! It would be best if you reworked your advertising, public relations, marketing, and business promotion activities. The same applies to SEO! Often in-house SEO teams aren’t equipped to respond correctly to business growth. Do you feel your in-house SEO lacks the confidence to take charge of this new SEO requirement? If yes, you need to address this situation smartly. It’s best to sit with your SEO team, understand their concerns, and then hire an SEO agency. That way, you can delegate the new SEO responsibilities correctly.
If you resonate with the pointers mentioned above, you can think of joining hands with an SEO agency. Sometimes, companies want to hire an SEO agency because they know agencies have the edge over an in-house team in terms of knowledge, experience, and SEO aptitude.
However, if you’ve decided to hire an SEO agency, make sure you join hands with the best one for you. Take time to research and then ask for a consultation. Ask all your queries as it will help you to assess the SEO Company better. Make sure to browse through and compare the SEO service packages that several service providers offer and then decide. You shouldn’t join hands with an amateur SEO company that charges you an increased amount and provides inferior quality service.