In an increasingly crowded e-commerce marketplace, you need to come up with ideas to boost sales. Email marketing might be something you are considering, and it offers several advantages.
- It’s not expensive.
- It can have a high ROI.
- It delivers your message straight to your target’s inbox.
- It’s personalized.
- It can create engagement and brand awareness.
This post will explain how to use email marketing to boost your business conversions and give you useful tips.
How to Boost Sales with Email Marketing?
- Segment your email list
Each customer is different;
- their background,
- purchasing needs,
- and sourcing habits.
To gain their trust, you have to treat them accordingly, but with thousands of subscribers, it’s impossible to write to everyone individually. If you segment your list, you can tailor your content to be relevant to the needs of each segment.
How to segment your subscribers? There are several different ways.
Age, gender, job title, location, persona, and education background, etc.
- Segment by the past business engagement
Email open rate, inactive email subscribers, recent purchasers, lapsed purchasers.
- Segment by interest
- Personalization is key and drives engagement and conversions. Talk to customers based on their interests and purchase history.
Segment by the phase in the customer lifecycle;
- Welcome emails for new subscribers,
- Follow-up emails subsequent shopping cart abandonment,
- Thank-you emails following purchases.
No matter how you segment, make sure it’s customized to your marketing plan.
- Understand email marketing types
There are several emails you can use to market your business and engage customers.
- Welcome email
Welcome someone who subscribes to your email list. It shows appreciation, creates a good impression, and allows you to deliver a discount for their first order.
- Transaction email
After a purchase is made, a transaction email offers confirmation. It can also include a thank-you note, delivery status, and a discount for the next purchase.
- Abandon cart email
Try to bring customers back who don’t complete their purchase.
- Follow-up email
After purchase, you can email to prompt a re-order.
- Promotion email
Let your subscribers know when you have a promotion and invite them to take part.
- New product notification
Invite your loyal customers to try your new products.
- Write an engaging email
To maintain engagement, be compelling, concise, and genuine. Here are some tips:
- Use conversational language
- Make the email simple and short
- Create an appealing subject line.
- Offer something valuable to the customer
- Use beautifully interactive pictures, Gifs or videos to attract customer attention
- Incorporate surveys and reviews
- Make it easy to read with,
- bold phrases,
- highlighted words.
- Personalize the email
Generic communications do not engage; you need to ignite emotion. To build a connection, you need to personalize your emails. How?
- Use the customer’s first name
- Use the word “you” for your customer, and “we” for the brand
- Create educational emails
- Make sure you’re available to answer replies
- Use automated replies and behavioral trigger emails
- Send greeting cards on holidays, festivals and other special occasions
- Personalized discounts on the customers’ birthdays and anniversaries
- Create a responsive and mobile-friendly design
Mobile email open rates account for about 60% of all opens – this will rise, so it’s imperative to use well-designed emails that respond to screen size. Make them visually appealing, use images, product photos, and formatting options to break up your text and increase readability.
- Send the email at the best time
‘When’ is as important as ‘what.’ Emails sent to customers when they’re busy will not get as good a response as those sent when they’re at leisure. Find out the peak purchase time and look at purchasing habits. Google Analytics will help analyze your e-commerce store performance.
However, welcome or transaction emails should be sent immediately. Think strategically about timing for cart abandonment emails.
- Grow your email list
To boost sales, you need to increase email subscription.
- Publishing blogs containing quality content that your customer will value will encourage subscription.
- Competitions and giveaways can grow your list and encourage referrals by loyal customers to their friends.
- Add an opt-in form on your website. Encourage opt-in with a discount.
- Conduct A/B test on your marketing campaigns
If you have different ideas, do some A/B testing to choose the most effective. You can test the template, layout, subject line, and time. Monitor open, click-through, and conversion rates analyze the results to make your choice.
When A/B testing remember to vary only one component so that you can determine which factor made an impact.
- Track and analyze the result
To determine success, you need to evaluate the campaign’s effectiveness. Track the open, bounce, click-through, opt-out, and reply rate. These metrics will help you understand your business and email campaigns. Analysis of the tracking will help you with your future strategy.
Email marketing is not as easy as it seems, but hopefully, this blog will offer some insights and tips for your email marketing campaigns. Now, it’s time for you to check if they work for your business.
Sharline Shaw, the founder of a leelineSourcing.com, is an expert on Chinese export trade. With 10 years of experiences in the field of sourcing in China, she is familiar with all relevant regulations and laws about China’s exporting. She’d love to share her experience with people and has written many helpful articles.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.