Having your brand recognized by consumers – whether on a local, national, or global level – is one of the critical milestones in your success. When shoppers identify with your brand and know when to go to you for specific goods or services, you’ll guarantee your business a high level of sales, return customers, and website visits. In this article, we’ll take a look at how you can best boost your brand online, helping to etch your brand and your offerings into the minds of the consumers who mean the most to you.
One of the fundamental elements of brand recognition is the design of your brand itself. When most businesses start out, they’re unlikely to invest heavily in their brand design and the aesthetics of their overall design work – but as you develop your business, this is an area that you should return to. Think about how color, shape, and symbol can help you to communicate your brand values and mission to your audience, and how you can build recognizable features into all of your design elements. In this way, consumers will be provided a hook into your firm and your brand.
Where should your brand be seen to lend authority and trustworthiness to your company? If you’re in medical supplies, perhaps being featured in a study, in newspapers, or in industry journals might be your target. For fashion, you’ll be looking for Instagram influencers to wear your clothes to boost their visibility online. Whatever your brand identity and whatever items you sell online, they must be featured across the web to show that your company is well-regarded and respected in the wider business community. It’s a great way to build brand trust and to make your brand your visible.
Pay Per Click Adverts
Advertising online can feel like a challenging game to get involved in. You show adverts to hundreds and thousands of web users – but how can you measure how effective they are? How do you know you’re not wasting your money, being ignored as consumers instead toggle through pages they want to read or view? The solution to this problem is pay per click (PPC) advertising. When you work with leading PPC specialists Made by Factory, they’ll help you build an advertising campaign that’ll only charge you per click on your advert. This way, you’ll not be wasting money on showing adverts to those people who really aren’t interested in your brand.
Another profoundly useful way to expand your reach online is to build social media pages for your brand. This should include, as standard, Facebook, Instagram, and Twitter. You may also want to hop on board with the younger social media platforms – like TikTok and Snapchat, while LinkedIn is excellent for professional connections. By leveraging the power and visibility of social media, you’re sure to become a more recognizable brand – and to show that you’re an active and participatory, customer-focused business.
Young brands can be lent authority through partnerships with larger organizations. In contrast, older brands might find marketing and visibility benefits simply by partnering with other brands with which they do not compete. The beauty of partnerships is that you share the trust and the appreciation you’ve accumulated with a likeminded business. In return, they share with you their audience and their prestige. Setting up partnerships isn’t complicated: you just need to contact the heads of companies – or even just the website ‘contact us’ form to get in touch and build that relationship. Use partnerships strategically to build a brand that web users across the internet recognize and appreciate.
The above tips have focused mainly on the online space – but it’s essential to have a physical presence if your product or service applies to brick-and-mortar stores, conferences, or trade shows. By getting your brand out into shops, stores, conference halls, and other key brand battlegrounds, you’ll once again be showing off your business – but this time outside of a screen. At a time when more and more businesses are choosing to advertise online, this is the moment to take a step back and consider where you can advertise in the real world to steal attention that’s otherwise been devalued. This could be a billboard, it could be a shelf in a popular store, or it could be representatives with flyers sharing information about your brand at trade shows and relevant events – the choice is yours.
There you have it: four ways in which you can build a recognizable brand in 2020, helping draw increased custom to your business.