Cyber Monday, or these days rather cyber week, is the most anticipated time of the year for those with ecommerce sites. It is such a buddy time period that even the least optimized sites are going to see some really nice numbers coming in.
Now imagine if your site was actually optimized for the event so you could increase it even further. From having your social media presence on point, to making sure that you are collecting emails for your list, you should be doing things ahead of time to make sure you can take full advantage.
In this article, I will go over many ways you can set up your store to increase your revenue during Cyber Monday more than you imagined.
1 – Make sure your site is stable
Whatever ecommerce platform you are using, it is essential that it is able to stay online and that the ordering process for customers goes seamlessly. This is the most essential thing to take care of ahead of time so you aren’t scrambling to get things back online if it goes down due to high traffic.
The best way to proceed is to have a third party take a look at your site and do a sort of stress test to make sure that it can handle the influx of traffic. Then they can troubleshoot if there are issues. Magento support or Shopify will cost a little bit of money, but will pay for itself by making sure your site doesn’t have any downtime during this critical period.
2 – Find your customers
The most important factor when it comes to marketing for an event or really any time is to know your ideal customer. That way you can make sure you are using your time and resources the right way.
When you know who the typical person is that will be shopping on your site, then you can target them where they spend the most time and craft your marketing message to suit their needs.
You can also create content based on what you know about your customer so they can find you easier. A blog for SEO on your website is a great way to attract potential leads to you that doesn’t cost anything. Or, find the right content to use for an ad campaign on Google or Bing that will get in front of the right set of eyes.
3 – Is your inventory stocked?
There is a very delicate balance between ordering enough stock to make sure that you don’t run out while sales are strong, and over ordering and being left with way too much after the fourth quarter is finished.
Make sure that you are in communication with your supplier before the fourth quarter begins so you can make sure that they have enough stock to sell you and that shipping times won’t be too long if you have to reorder.
Also, have a good handle on your inventory so you know exactly when you need to reorder if stock is dwindling that will get your order on time for the peak shopping times.