The demand for working software is higher than ever. Every consumer nowadays leverages some kind of an app or software for their everyday activities. Furthermore, companies both big and small utilize software solutions for their business processes.
Therefore, new software and new products are highly sought-after in the market today. However, meeting such a demand can be a challenge. The market itself is highly competitive and every software development company is looking for a way to release new products fast while maintaining a good quality of the product.
That’s why many companies focus on improving the development phase so that products will be ready for launch in no time. Unfortunately, improving product development isn’t always as simple as it sounds. You need a solid strategy that will cover all factors ranging from product planning to product release. With that in mind, let’s see how to improve product development so that you can get the best results.
Use Agile for software development
As you may already know, the traditional or waterfall method is no longer efficient for producing software based on the current market demand. If you’re still fond of traditional methods, it’s time to consider implementing some changes.
Agile methodology can vastly improve your product development and ensure that your products do not only reach the market faster but that they also provide value to your customers or clients. Here are a few ways of how Agile can help improve product development.
- Agile utilizes short iterations called sprints. After each sprint, a working piece of software is ready for launch. Each sprint lasts between two to four weeks.
- Customers or clients can explore the product and provide feedback on potential improvements.
- User feedback in Agile is essential for product development as it ensures product value.
- Both business and consumer needs are taken into consideration when developing a product.
- The project can last as long as it needs to until the product is perfected.
- Agile welcomes changes and fosters continuous improvement.
- Product is both developed and tested at the same time in Agile.
Compared to traditional software development, Agile offers a unique advantage and cost-effectiveness. Even though only a piece of a product is released after a sprint, your product is on the market faster than with any other means.
Automation and orchestration
A lot of time and resources are basically wasted on mundane daily tasks that employees have to conduct manually each day. For product development, this means wasted opportunity to get to the market faster or to utilize resources on product quality. That’s why automation and orchestration can greatly help out with improving the product development process.
As you may already know, automation is as it sounds; automating various tasks that would otherwise require manual intervention. As for the orchestration, this means automating entire processes and workflows within a company. By doing this you save a lot of time and resources that can be spent more wisely elsewhere like on market analysis, product development, improving quality and so on.
The key, however, is in determining what needs to be automated or orchestrates so that optimum efficiency and performance can be achieved. In other words, you’ll have to create a strategy that will allow you to conduct a full audit of various processes and help you determine what needs to be or what can be automated.
As mentioned before, improving the product development process can be a challenge. In most cases, you may lack the equipment, technology or resources required to truly improve product development. Fortunately, there’s always a solution if you’re willing to consider it.
For example, you can consider outsourcing some of the tasks so that you can still manage to improve product development even if you lack some of the necessary factors. A good example is opting for DevOps services. That way you can outsource some of the most important tasks regarding product development and still manage to get the best results.
DevOps will help you achieve better planning, faster time to market, improved product quality and overall efficiency in the entire product development process using the best technology and collaboration between departments.
Thorough market analysis
Nothing can be achieved without a thorough market analysis. You need to understand the market demand so that you’ll know whether or not your product will fit in that demand. Moreover, you must understand consumer needs as there are numerous software solutions that will meet some needs and expectations.
Of course, the key is to provide a better product so that you’ll favor a greater market share, boost sales and provide value with your product. Therefore, here are a few things you need to find out.
- Who is your target audience?
- What are their preferences, needs and expectations?
- Will your product meet the needs of the market?
- What features should be implemented so that your product is considered valuable?
- What are your competitors doing?
- Determine the unique sell for your product.
- How to effectively promote the product.
Improving product development so that you can expect and achieve the best results can be a daunting task. It’s not always easy to find out what needs to be improved so that performance can receive a much-needed boost. That’s why you need to plan everything out and create a strategy that will ensure a better product development process.
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.