You’re working tirelessly to come up with a professional logo design that’s both eye-catching and effective, but how do you make sure your logo design follows proper logo design guidelines that can live up to your brand image and promise?
While it’s essential to follow the basic rules and guidelines when making your logo, it’s also necessary that you know all the common mistakes to avoid. Here are some of the things to avoid when creating your logo, gathered from those who’ve been there:
Mistake #1: Failing to understand your company
Before you begin brainstorming, take the time to research and understand the company you’re doing the logo for. The most effective logos have been born out of a clear and thorough understanding of their respective companies, and that alone should be the inspiration for your logo. To fully understand your company, you’ll need to review your brand mission and values. Ask yourself, what do you offer? What sets you apart from your competitors?
Mistake #2: Failing to know your customers
As you plan your logo design, think about who the logo will be for. Your logo is a way of establishing an identity for your customers to remember you by, so it’s important to have an idea of who they are, what they like, and what inspires them. Your logo needs to have an appeal, a sense of purpose that conveys your messages to the right people.
Mistake #3: Using the wrong colors, or using too many colors
Each color has a meaning and it’s important to choose a palette that best represents your company. If you offer food, for instance, red would be a good choice of color. In the marketing landscape, red signals appetites. On the other hand, if your business sells luxury products, it’s best to stick to the classics like brown and beige.
As you choose a color palette for your logo, remember to choose a maximum of three colors only. This helps you reproduce your logos easily, and in addition, the brand image will be stronger and more memorable. Moreover, ensure that your logo can be used in black and white. When it comes to building an identity for your brand, versatility is key.
Mistake #4: Relying too much on trends
One common mistake business owners usually make is relying too much on trends. This leads them to revamp logos every two years, which can be costly. Moreover, this can cause confusion among your target markets—how can you appeal to your audiences when you’re constantly changing identities?
If you choose to create a logo that relies heavily on the current month’s trend, it will likely age badly. To ensure the success of your logo, create a timeless look that will effectively represent your business despite the passage of time.
Mistake #5: Relying too much on details
In recent years, several redesigns have been made on popular logos. Users have noticed that logos are becoming more simple or minimalist to an extent, and brands are removing small details that “weigh logos down.” As you create your logo, remember to keep it simple. Simplicity means versatility, and that means your business will be empowered to reach wider audiences in different platforms and mediums.
Mistake #6: Copying an existing logo
The most crucial mistake to avoid is copying an already existing logo. You are given the liberty to draw inspiration from trending logos, of course, but copying them is a different matter altogether. That’s a case of plagiarism, which can damage your credibility considerably. It also signals a lack of authenticity and professionalism, further tarnishing your brand image. There are thousands of businesses like yours, and there are thousands more to come. Find something completely unique to you, and one that represents you well. Remember: your reputation is always on the line!
These are just some of the top mistakes business owners usually make when creating their logos. To come up with good logo design, don’t hesitate to show drafts to your team and ask for feedback. Your team should be happy to help you come up with the perfect logo for your business, providing input and helping you catch any mistakes you might make. Remember the key things every good logo possesses: simplicity, versatility, timelessness, and uniqueness!
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BONUS: How to design a logo – even if you are not a designer from the experts at Looka
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