Get creative and use these marketing ideas that are low cost, some are even free, and all will have a high impact on your bottom line.
Start by branding your company with a custom logo creation. To make a logo yourself, that is both easy and affordable, check out the Wix logo maker tool.
Yes, it truly is possible to market your small business on a tiny budget the key is to be strategic about your spending and use smart promotional tactics.
Try these methods that lots of small companies have used to become bigger companies.
1- Partner With Other Businesses
Buddy up with other local companies. Together you can promote each other’s products and services. Perhaps you can offer your clients coupons to other related businesses. Alternatively, you could recommend other companies in your email newsletter and they can do the same for you.
The key to these strategies effectiveness is to partner with complementary, not competitive companies. Related products work best such as restaurants and nearby entertainment such as theaters and music clubs.
2 – Brand Your Fleet
Most businesses require lots of driving around; to meet with customers, buy supplies and deliver goods. Use this drive time to your advantage by branding your vehicle with your company logo and contact information.
These days vinyl wraps for complete vans or just side panels are easy to get designed, look terrific and cost surprisingly little.
You could also buy an inexpensive magnet sign to use on your car or even for your employees to use while on the job.
3 – Get Social Online
Social media is full of your prospective customers so you need to get involved in getting in front of their eyeballs right away.
While advertising can be purchased on social media it is usually too costly for most startup budgets.
Instead, do some free social media marketing by posting helpful information on all of your profiles. Also ask existing customers to post reviews online, which will be found by those for your type of services.
Social media posts can include photos of your new products, special discount coupons, and even contests. Remember to avoid overly pushy, instead focus on offering value to your readers with recipes, tips, and expert advice.
Recent studies report that over 97% of new customers find products by searching online first. Thus you want your company to be at the top of the search results on Google. The first step is to build an attractive and fast loading website to impress your buyers.
Include your contact information on all pages, including your street location address, store hours and customer testimonials.
Setting up a blog and posting regularly can be an excellent way to improve your search engine marketing results while giving more value to your customers. Posts can include ways to use your products, items of interest, tips and local photos.
Don’t be confused by this new term. This is simply sharing information across the internet.
It includes publishing regular blog posts on your website and posting on your social media profiles. It can also include creating helpful Youtube videos, designing interesting infographics and publishing ebooks to help your buyers. Check out this comprehensive guide to video marketing on a shoestring – perfect for lean entrepreneurs!
Get creative and set your company apart as experts.
When you donate to a charity you get many benefits the first being a good feeling knowing that you’ve helped another. Plus you often receive a tax write off and a listing on the charity website as a sponsor. This will positively increase your company’s brand awareness and also help your website SEO with incoming links.
Sometimes the simplest promotions are the best such as sidewalk signs. Make your sign attractive and easy to read as pedestrians pass by. You can announce a sale or a new product. Often their interest is aroused and they come in shop.
8-Local Media and Publicity
Many small businesses are not aware that local newspapers and websites will write articles about them that will cost them nothing.
To get this kind of media coverage you will need to write press releases and network with reporters and journalists. I use and recommend this affordable publicity service.
The media will not be interested in highly promotional information such as sales, which they consider an advertisement, but they will be interested in unique news such as your charity drives, the industry awards you won and your new locations.
9-Selling to Existing Customers
Often small business owners overly focus on new customers but neglect current customers. Your existing customers are twice as likely to buy from you again, plus getting those orders will cost less than finding new customers.
Market directly to your existing customers by sending them special coupons, inventory updates, product news via regular emails and direct mail.
Another low-cost but highly effective working technique is to set up a customer referral program. These incentives offer customers free (or discounted) products or services when they recommend new clients to your firm.
Email marketing is one of the highest ROI (return on investment) of promotional dollars. The high cost-effectiveness is due to the minimal cost of email providers (under $20 monthly) and high sales results.
Victor Terrazas, the founder of Rejuvenate Therapeutic Massage, uses email marketing as his primary promotional activity because he says that “Whenever I send something out, I’ll get a flood of telephone calls requesting appointments.”
You can use email marketing to attract new customers, keep existing clients, announce new products, sell products online or send notifications of sales events.
Check out our small business tips published regularly.
Small businesses are always looking for intelligent, cost-effective methods to market. But how do small businesses compete in a world that’s already so littered with advertisements, spam and big-budget ads out of big-money brands?
Luckily, there are still plenty of free, low-cost tactics to publicize your small business. With a little bit of creativity and a lot of hustle, you can get significant advertising results with even a minimal advertising budget.
11 Affordable Promotion Ideas for Your Small Business
- Learn how to use Use Help A Reporter Out
This is a completely free way to get promotion for your company by registering to become an “expert source” for reporters that are searching for individuals to interview. At any time you find a reporter’s query on HARO which is suitable for your abilities and experience, you can provide some insights that are quick. This technique will gain your company exposure in various online books and also permit you to begin establishing yourself as an authority in your industry.
- Use Mugs with Your Company Logo Rather than Business Cards
Folks get overwhelmed by numerous business cards and often end up pitching them. A mug with your organization information on the exterior ensures that your name is seen during each morning coffee break.
- Postcards and Thank-You Notes
When did you last mail a unique and interesting note to one of your favorite customers? Spend a little bit of cash to acquire some brilliant postcards or greeting cards printed — along with your small business logo, your photo, your photos of your company. These personalized gifts notes will remind your clients that they are purchasing from an actual company run by real folks — connect on an individual level to build customer relationships and sales.
- Request Customer Referrals
When you’ve got a good business relationship with a client, search for ways to request them to refer new clients to you. It’s possible to produce your referral program either casually or targeted, but in any event, be sure you put some thought into it and strategy to approach your clients carefully. Do not just ask anybody for referrals; you are asking them to do you a favor by discussing names of the friends and coworkers. So reward them so — provide a great present to clients who refer new business to you. What is a brand new client worth to you? Be generous with your referral gifts.
- Use a Customer Loyalty Program
You will find excellent online tools available today to assist modest companies set up complex (cheap!) Customer loyalty plans to monitor and benefit clients. Allowing your current clients to provide you more repeat business may be the most effective approach to boost earnings.
- Revamp Your Social Media Strategy
Posting on societal media is free, although we have all been bombarded with social networking mess and overly promotional sales pitches, there are still numerous ways for smaller companies to liven up their social networking presence without spending a lot of money. If you are busy try a low-cost social posting service such as my recommendation 99 dollar social
- Purchase Facebook Advertising
Or, if you are prepared to utilize a “paid media” approach to social websites, look at buying Facebook advertising. Facebook has a number of the most excellent targeting instruments in social networking advertising — you can concentrate and target your advertisement to reach precisely the demographic group that best matches your perfect audience. As an instance, you could focus your ad to reach an audience according to age, sex, geographical location, interests, behaviors and if they are already linked to your company on Facebook.
- Do not Forget Email Marketing
Social networking gets all of the hype, but email marketing is still a dependable means to attain your audience of consumers and internet fans/followers. Have a look at this informative article for suggestions for the best way best to make an effective email marketing plan.
- Attempt Guerrilla Advertising – Grassroots Marketing
Guerrilla marketing is all about getting enormous attention having a little budget — it is about developing a spectacle and building buzz about your company. Guerrilla advertising is often as straightforward as handing out samples of your merchandise on the road, or creating a viral Youtube video or even paying for costumed actors to stand out your company holding signals to encourage clients indoors (dog costumes for pet groomers). The target is to gain attention and make conversations with clients without having a significant budget.
- Get Free Media Coverage
Another totally free and efficient way to advertise your company is by using “social media” — also called “marketing” or “media policy.” Attempt to acquire the information websites, company bloggers, local press or other media outlets to create news reports about your company. However, naturally, getting media coverage for the company is less easy as calling the information outlet and stating, “Please come write in my own company!” You want to be somewhat subtler and locate news angles that your company’ keywords may fit into. As an instance, if the holidays are coming up, you might offer for a guest master about how small companies are getting prepared for the holiday buying season. If your company has a success story to share — a new product launch or fundraising landmark — it is possible to write a press release and send it to local news reporters or journalists who cover your business.
- Attempt “Old-Fashioned” Direct Mail -Snail Mail
Most small business owners may believe that direct email marketing is conservative from the electronic era, but sending advertising messages through the email still can get huge results. Direct mail marketing is nevertheless cheap. You may realize that your clients respond better to some direct mail letter or postcard or booklet since their mailboxes are somewhat less cluttered compared to their email inboxes! Recent study from the Direct Mail Association indicates that direct mail has a higher reaction rate (4.4%) than email (0.12%) and that the price per direct of direct mail ($51.40 per lead on average) is less as compared to email ($55.24) and pay-per-click advertising ($52.58).
Small business owners must not feel as though their funding is too little to become decent advertising and marketing effects. No matter what type of industry, retail, online or business to business, you are in or what products or services you market, there are plenty of methods to use creativity, hustle and a bit of hard work to advertise your company. And when you are prepared to spend some money in purchasing advertisements or paying for direct mail, it is easier than ever before to locate precisely the correct marketing chance at a scale that is appropriate for your requirements and your budget.