E-commerce has undoubtedly changed the life of millions of people around the world.
Since after the invention of mobile phones and the boom of social media, E-commerce has become a stand-alone business field that has the potential to generate business worth billions of dollars.
From Amazon to eBay, the ease of shopping online has just become the most favorable technology for not only business owners but for also for the end-consumers that are looking for one-stop-shop online for everyday needs.
Hence why, if you are planning to build an online store and looking forward to contacting professional tech companies in Dallas then it is time to assimilate knowledge and experience to grow successfully. Thus, if you are starting off with the limited budget and resources, then eventually these major web mistakes would adversely affect your business if not avoid initially. For an E-commerce business, the most import element is the first impact of your e-commerce website, and then the price/cost of the product is one of the main factors of your business success. To make it matchless and steady for a long term business, we recommend you not to build your e-store by yourself, which is one of the main cause why most E-commerce website fails.
Regardless of plenty of reasons why e-commerce businesses faces hurdles to sustain, however, since 60% of your total sales would be depending on the website performance then here are some of the major mistakes you should be avoiding while initiating your e-store venture.
1) It’s Taking Ages to Load
Waiting for your customers at the burger queue is way different than letting them sit for at least 3 minutes for web loading. Why? This is because the universal time record for tolerable waiting time for the website to load is ideally 3 seconds. YES, if your website is taking more than 3 seconds to load fully, you are probably taking the risk to frustrate the visitors.
- Did you know that you know that 40% of people exist and leave a site that takes more than 3 seconds to load?
In the era where 4G to 5G upgrading within the gap of a few years, what possibly should be done to gain the customers is to give them relief of waiting for each page to load.
Usually, when it comes to E-commerce website there are times when there is no such particular reason for but several reasons why your e-store is not performing, these are the possible reasons why your site might be taking longer than 3 seconds:
- Web Hosting Services
- Your Web Server
- Your Database
- Web Structure
- Images on Website
For businesses like Amazon and eBay, they face millions of dollars loss if their online store website takes more than 5 seconds to load. Hence to ensure the quality and performance we suggest you opt software development companies nearby areas like in Southlake Dallas to find the
2) E-Store Doesn’t Look Good On Mobile
People are fonder of cell-phone rather than desktop – from hotel booking to ordering pizza online everything that comes with a solution specifically in the form of the mobile app or responsive web application, it ultimate make it a win-win situation for not only buyers but the business who are offering online services or owns e-commerce store. Research showed that more than 80 percent of the everyday searches occur through mobile which indicates how essential it for the E-commerce owners to make website optimal for their customer base.
- Do you know average smart-phone conversion rates of the e-commerce site are up 64 percent compared to the desktop?
Other than smartphones, your e-commerce website should be responsive, which means your store or business website should view accurately regardless of any device. However, the developer’s team usually do not have all the devices (iOS and Android), the only way to test your website performance and appearance on different devices by testing the responsiveness websites or hire software development company by areas to demonstrate the complete performance of a website on all popular platforms like tablets, desktop
- Complicated Checkout Process
Similarly, if you want to let your customers have great shopping experience, keep the checkout process as easy as ABC and as short as possible. Add auto information save option for the next visit that gives convince to not to fill form every time. The slower and long checkout process you have, the more customers will repel and mark your online store as ‘long-time-taking-site.’
There are plenty of incredible e-commerce website checkout process examples that you can share with the software development team. This will not only give IT firms the idea of your inspiration but also it will define which features you are looking forward to having in your e-commerce.
Therefore, from Add to cart to Buy Now, all the CTAs and action should be very much appropriate and functional to make not only the shopping experience flawless that not only boost conversion rate but also build a better relationship with the clients.
- Product Alignment Is Horizontal Or Vertical?
Product alignment or display format can be a way to either to gain customers or to lose them. Usually, the most website is usually built of high quality but soon with the declined of sales and bounce rate of the website become one of the mystery. Hence, when it comes to displaying products on the website ensure that you product alignment not only look elegant on desktop but also look ideal on mobile phone and other smart devices.
The smart way to display your online store products is to place the sales items right after the banners that catch the attention and gives advantage to customers as well. For a listing, the rule is pretty same however, for images, many websites underestimate the value of HD product images that creates the hindrance of understanding the details of the products. Use keywords that are most searched in the title and optimize your store to appear in the searches occur at search engines like Google, Bing, and Yahoo.
Starting up and e-commerce business requires to deliver a fantastic experience, however, if your website is not performing ideally, then chances are that you might lose sales in no time. Remember that your website should load fast, have an adhesive layout, gives a flawless and short checkout process, and most importantly should look amazing on all types of devices as well.
Jenna Dove: Digital Marketing Executive at KoderLabs which is one among the leading software development companies in Dallas Texas.