MARKETING

The success of a business is based on the extent of consumer knowledge. Consumers gravitate to products that appear familiar, readily available and visible. A company may have the best products or services but fail to sell as much if the consumer does not know about it. It is the business that seeks out the [...]

Handling negative customer feedback is all about your attitude. Not knowing how to manage bad ratings when they start pouring in or simply ignoring them sends your customers a clear message – that you don’t care about them enough. This may hurt your brand perception, preventing you from attracting new customers and retaining paying ones. [...]

Every business should understand the importance of keeping their customers satisfied. Without happy customers, it can be difficult to grow and sustain a successful business. However, what many companies end up struggling with is mastering how they can keep their customers happy. The answer to this question varies from business to business, as each customer [...]

If you are considering hiring an SEO consultant for your online business, and it’s your first time doing so, it can be a daunting experience. There is no shortage of self-titled “SEO experts” out there, who use ambiguous language and broad claims to sell you their service. On the other hand, there are legitimate SEO [...]

Email marketing is a fine art of turning subscribers to customers which many marketers and bloggers find hard to master. Lack of experience or knowledge is the reason why their campaigns fall short of initial expectations and fail to bring in more sales. The state of sinking ship is not uncommon in the marketing business, [...]

One of technology’s best gifts is a greater awareness of the world around us. And when it comes to building a business or further developing an already-successful one, geospatial data — often referred to as “hyper-local” data — is one of the most powerful types of data at our disposal. Where Does Geospatial/Hyper-Local Data Come [...]

Digital marketing was once considered a relative niche area for online businesses, but it’s now an integral part of nearly any marketing campaign. With so many purchases made and ads viewed online, companies simply can’t afford to ignore the latest trends in digital marketing. It’s impossible to predict what marketers will be doing in five [...]

Every business needs customers. But to get new customers you need to promote your business and that takes money which many startups just don’t have. So what is a lean startup entrepreneur to do? Get creative and use these marketing ideas that are low cost, some are even free, and all will have a high [...]