MARKETING

A good pricing strategy is a key to your firm success. There are different methods to calculate your prices for your new startup business based on multiple factors such as market demand, competitive prices, and costs expenses. These are the most often used pricing strategies for small business with recommendations for which methods fit different [...]

To be successful in your new business, you must get your pricing right. Pricing is an essential part of your business plan. Statistics prove that over 46% of all start-up businesses fail due to incorrect pricing.   Get it wrong, and you lose money, get it right and make money. No worries, I am here to help teach [...]

Today I will answer a question I get asked all the time:  “What should I post on my Facebook page? As an entrepreneur, you want to post engaging and compelling social media content that will resonate with your audience, and also sell some widgets! Are you tired of the boring, and low engagement, posts about [...]

As a new entrepreneur, you have many goals, such as gain market share, develop brand recognition and to be a fast growing company. For a startup to have the capacity for rapid growth particular characteristics need to be built into your new business from the beginning. Successful entrepreneurs cited these qualities as most essential for [...]

First thing I tell all my clients is that you must, let me repeat MUST, have a separate Facebook page for your business from your personal Facebook page. It is mandatory because the privacy for individuals are different than companies on Facebook.com. Over the recent years, Facebook has made this easier to keep these pages separate. [...]