Logos play an incredibly important role in a business’s branding as well as their overall marketing strategy. This is especially true in the Digital Age when companies are using their logo as part of their web design, their digital ads, their social media profiles, and more.
With this being the case, designing a great logo is a crucial step for any new startup. In order to design a great logo, though, you are first going to have to hire a great logo designer. In this guide, we’ll take a look at a few tips and strategies you can use to select a logo designer that will create an exceptional logo for your new startup.
Start Your Search Online
The internet, specifically websites that connect freelance designers with clients, has drastically simplified the process of searching for a talented logo designer. If you want to find the widest range of designers from all over the world at affordable rates, hiring a freelance designer online is your best bet.
Create an Excellent Project Description
Once you’ve chosen a platform that you would like to use to hire a logo designer, the next step is to create a job description for the logo you are looking for.
If you already have the basics of the design in mind, you’ll want to be as descriptive as possible. Paint a picture of the logo with words, and don’t spare any detail. After you’ve described the logo you have in mind (if you do in fact already have a design in mind) you’ll want to spend some time describing your company as well as many ways you can foresee that you will use your logo in your branding and marketing efforts.
The more information a designer has about the type of logo you are looking for as well as the type of company that the logo is going to represent, the better a job they will be able to do.
Look at a Designer’s Portfolio
One of the best ways to get a feel for the type of designs that a logo designer is able to produce is to look at their portfolio of past work. For one, this enables you to analyze the talent and quality that a designer brings to their logo design. Beyond this, though, looking at a designer’s portfolio allows you to get a sense of the design style that the designer makes use of.
Many time, designers will specialize in a specific style of design that they use in some variation or another to complete a majority of their projects. Before you select a designer, you’ll want to make sure that their specific style is in-line with the type of logo you are looking to have designed for your company.
Check Out a Designer’s Reviews
On advantage of hiring a logo designer online is the fact that most platforms which connect designers with clients will list reviews that the designers have received on their past work. These reviews are an invaluable source of information that you can use to ensure that the designer you are considering has a history of meeting and exceeding expectations.
Before you hire a designer, visit their profile and take the time to skim through the reviews they have received from past clients. Ideally, these reviews will be overwhelmingly positive.
Personality Matters
When choosing a logo designer, it’s important that you choose to work with someone who will make the process stress-free and enjoyable. The logo design process may involve plenty of back and forth communication, revisions to the design, and other forms of hands-on effort that require you to work alongside your designer in order to produce the perfect logo. With this being the case, it’s imperative to work with a designer who is agreeable, likable, and who makes this back-and-forth process as easy as it can possibly be.
Try to get a feel for the personality and easygoingness of your designer based of your initial communication with them. If you get any red flags that they might be a difficult person to work with, you may want to save yourself some trouble and reconsider hiring them.
Consider Starting a Logo Design Contest
If you want to take all of the guesswork out of choosing a logo designer, starting a logo design contest is your best option. In a logo design contest, you will receive designs based on your project description submitted by dozens of different designers from all over the world. You can then choose the logo design that you like best, work with the designer who submitted it to make any changes that you deem necessary, and then reward the designer with a cash prize for winning your logo design contest.
The benefits of starting a logo design contest over choosing to work with an individual designer are numerous. For one, a logo design contest allows you to see dozens of different variations of the logo you describe in your project description, which can be especially useful if you are not 100% sure what exactly you want your logo to look like.
Logo design contests also eliminate the need to search for an individual designer since you will receive submissions from dozens of different designers, so they are great for reducing the amount of effort it takes on your part to have a logo designed.
Lastly, starting a logo design contests helps do away with the risk that you will hire a designer you are unsatisfied with since you will know upfront the design that they are submitting before you ever authorize payment to them.
Hiring a great logo designer is an incredibly important process for any new startup, and, thankfully, it doesn’t have to be all that difficult to find a designer who will create an amazing logo for your new company. Follow the tips in this guide and you should have no problem finding a designer who will create an amazing logo that will serve your company for many years to come.
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