In the last year or so, social media marketing service has slowly emerged as a strong sales strategy for almost all brands. In addition to branding, advertising and promotion, direct sales and revenues is something that brands started expecting from social media.
A number of factors has brought about the preference of depending on social media as a channel for revenue generation. In this article, we will be looking at the top ten ways to use social media marketing service to increase revenue in 2020.
Social Media Marketing Service: Meaning and Definition
Social Media Marketing is the process of using social channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and others for brand purposes. This might involve using them for promotions, awareness, engagement, information, sales and other marketing activities.
With over three billion active users on social media, it is very difficult for brands to ignore the infinite powers the medium holds. However, success on social media also depends upon a variety of reasons. With more and more brands competing for the same consumer base, brands need to-
- Be innovative, original and authentic on social media
- Create content, which appeals and attracts consumers
- Engage the best content forms (videos, live sessions) for best reach and engagement
- Use paid promotions in a strategic fashion
- Employ influencers and data to optimize their social performances.
Top 10 Ways to use Social Media Marketing to increase revenue: The List
- Link Social Media to your Brand Website-
The first sales strategy of almost every brand on social media is to redirect traffic back to the website. It can be a brand website, an Ecommerce site, or even a Landing Page. It is important that a brand’s website links is not only present on the social pages section, but also on individual posts.
This helps users who are interested in purchasing the products to visit the website and make a direct purchase. In addition to promoting sales, it also leads to a heavy flow of traffic from social channels to the website.
- Explore the Shop Function on Facebook and Instagram-
Even though Facebook Shop has been around for some time, brands have not been able to fully exploit its potential. Very few people know that Facebook has changed the way Shop works, making it more engaging and attractive.
Instagram has also added the Product Tag feature, which can help consumers go directly to a brand’s Ecommerce page. For brands looking to promote direct sales, it is important that they use these two options.
- Always use a Call-To-Action on Social Media-
Whenever people come on social media pages, they are always looking for a way forward. This means that brands need to direct users on what they expect them to do. This can be either buying the product/service, or sharing the post, or commenting or even tagging others.
Every brand post should always have a CTA. This should be aligned in such a way that brands can attract consumers to take certain actions. As we said, it can range from awareness to branding and promotions, and even sales.
- Influencer Marketing on Social Platforms-
Any brand looking to optimise sales directly from its social platforms needs to have an Influencer strategy in place. Influencer Marketing is one of the most effective ways of promoting, marketing and selling your product on social media.
Influencers are social media celebrities, which enjoy huge followings and influence. By creatively engaging and working with them, you can showcase your brand and product to thousands of followers at one time.
- Creative Contests, Discounts, Coupons and Offers-
Brands might need to create a hook or a magnet to attract consumers or merely to inform them. By having a creative social media strategy that has contests built into it, you will be able to gain the attention of audiences.
Coupons, offers and discounts are a great way to enable users to psychologically interact and engage with the brands. It can also be a great way to boost sales and revenues during lean seasons for the brand.
- Run Ads on Social Platform from time-to-time-
Almost every social media platform is suffering from declining organic reach. In such cases, it is important to run small budget ad campaigns once or twice a month. This can help in boosting sales and engagement over sustained periods.
The most successful brands run ad campaigns during new product launches and festive campaigns. By putting your brand in front of as many audiences as possible, you will increase the chances of conversions in a big way.
- Focus on Videos and Live Sessions-
Brands tend to forget that sales is an offshoot of engagement and impressions. The more followers and engagement that your brand has, the better will be the chances of conversions. Videos and Live Sessions are two content forms that show the highest reach and engagement.
It is important for brands to leverage as much video content as possible on social media platforms. By boosting engagement, brands can directly contribute to increasing and opening newer channels of revenue generation.
- Web Scraping using Data-As-A-Service (DaaS)-
There are several high performance DaaS tools and services on the market that are being used by brands. These tools scrape the social media pages and search for relevant keywords that exhibit purchase intent.
By suing data in the right fashion, brands can exactly know what consumers are looking and searching for. They can then create the content that appeals most to consumers who are already at an advanced stage of making purchase decisions.
- Build the Brand on Social though amazing content-
Most social media platforms are visual. This means that brands need to pay special attention to the imagery that is being put out on social media platforms. If the imagery/video is attractive, there is a better chance of people clicking on the link and proceeding to the Ecommerce page.
Content creation is perhaps the most important task of any social media strategy. Brands who are serious about boosting sales need to invest in photography, video creation, and so on.
- Build the Support System to boost Consumer Confidence-
You might be doing all the above points on social media, but not being able to convert the same into sales. This might be because of a number of factors. For starters, brands might not have a website/Ecommerce site with great UI and UX. This forces most people to move away from making the final purchase.
Secondly, most people raise queries for sales directly in the comments section itself. You might see comments like- ‘Is it available in some shade?’ or ‘where can I buy this from?’ The time for response should be fast! If it is made within an hour, your chances of converting the consumer increases significantly.
Social Media is a highly dynamic and powerful medium. There are changes and innovations taking place every single day. It is no longer about just marketing and branding or engaging with consumers. It has also expanded into a powerful sales and revenue generation tool.
By following the above ten social media marketing services strategy, you will be able to optimize and increase the performance of your sales targets convincingly.