Creating a buzz about your startup can help increase the number of customers you have. One of the best ways to drive more traffic to your website and physical location is by using the power of online marketing. Studies show that 91 percent of consumers visit a company’s physical location after having a good experience with them online.
With all of the competition in the modern business world, creating a competitive edge is crucial to the long-term success of your startup. This is why you need to think outside of the box when attempting to attract new customers. Read below to find out about some effective strategies you can use to market your startup.
Use Referrals to Get More Customers
As a startup business owner, you need to use every tool at your disposal when trying to reach a wider audience. Some business owners get so wrapped up in using the latest technology to market their business that they forget about some tried and true methods of advertising. For years, established companies have gotten help from existing customers when trying to land new clients. Having a great referral program in place can help you do the same.
When developing this program, you need to offer customers an incentive that will motivate them to tell friends and family about your business. These incentives can be anything from discounts to free products. If you are in the process of planning out a referral program, be sure to reach out to loyal customers for suggestions. They will be able to tell you what type of incentives they would like to see in a program like this. With this information, optimizing your referral program for success will be easy.
Promotional Products Can Be Effective
Most consumers love getting free merchandise from the companies they use. Providing t-shirts, hats and other promotional items is a great way to engage with consumers and turn them into walking billboards. Before you can start the process of handing out promotional items, you need to develop an appealing logo. Luckily, there are a number of logo maker options online.
Making sure the products you hand out to consumers are emblazoned with your logo is important. By doing this, you can start to create an awareness of your brand. If you want quality promotional products for an affordable price, you will need to do your homework. Looking at the products a company has produced in the past can help you figure out whether or not they are the right fit for the job at hand.
Hosting a Contest Is a Wise Move
Engaging with consumers on popular social media platforms is also a crucial component of marketing your startup. While posting videos or links to the blogs on your website can be effective, you need to mix things up a bit. Most people like participating in contests hosted by the brands they follow. Requiring participants of the content to like and comment on the post can help your visibility on the social media platform you are using.
The main thing you need to do before advertising this contest is to come up with the rules and post them on your website. Doing this will not only help you answer any questions a consumer may have; it can also drive a lot of traffic to your website. Failing to post a comprehensive set of rules may lead to people getting angry. If you don’t have time to write down these rules on your own, delegating this task to a trusted employee might be your best course of action.
Optimize Your Website for Search Engine Success
If you are trying to create an online presence for your startup, you need to invest in a great looking website. Once you have an appealing website in place, you need to make sure it shows up on Google’s radar. The best way to accomplish this goal is by using keyword-rich content. You also need to focus on other important factors like the overall speed of your website.
Websites that have problem loading quickly may get blacklisted by Google. If you are unable to track down the cause of these slow-loading times, you need to seek out the help of an experienced web developer.
Growing Your Startup Will Not Be Easy
A lot of time and hard work will go into building a successful brand. Reevaluating your marketing strategy and optimizing it can help you reach your goals faster.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.