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Ways to Optimize Your Business and Realize Its Full Potential

November 4, 2020 by Marsha Kelly, Serial Entrepreneur

Optimization is one of the most important skills you can have as a business owner, and it’s also something that can take quite a long time to build up to a good level. There are many tools that can help you get the job done these days, but in the end, the most important one is in your head. You are the one who understands the needs of your business better than anyone, so you’ll know best if certain optimization approaches are viable for it or not. It’s important to consider those options at an early stage, though, because integrating them into your workflow may prove difficult at a later stage.

A Lean Approach to Streamlining

Lean is a word that’s been thrown around a lot in the industrial and manufacturing sectors lately, but it seems like many people don’t exactly understand what the concept is about. It’s not a general adjective to describe a streamlined process – though some people certainly use it that way. Lean refers to a specific methodology for optimizing processes of any type, and has a long-running history in the world of manufacturing. It’s not restricted to that sector, though, and many of the concepts found in it can be easily applied to other fields as well. Learning about lean can help you take your business to the next level if you play your cards right.

Polishing Your Skills

You should also take a look at your own skills and what you’re bringing to the table as a leader. If you don’t have a degree that boosts your leadership skills, now is a good time to consider getting one. An Excelsior College MBA can teach you a lot about handling a company of any size, which can put you in a good position to scale up your operations later on. And don’t assume that you already know everything you need to know just because you’ve been the leader of the company since its inception – that’s often a very dangerous assumption to make. 

Optimizing Your Physical Presence

You can get away with a lot less physical presence these days compared to some decades in the past, mostly thanks to the many technological advancements that we’ve seen. You don’t need to invest that much in real estate when a lot of your work can happen in the cloud, for example. It doesn’t even need to happen on your own premises, but more on that below. The point is, physical expansion is a dangerous thing that can easily put you in a risky situation if you don’t approach it carefully. Make sure that you limit it to scenarios where you are absolutely sure that it’s the right move.

Fast and Efficient Onboarding

Once you start growing and hiring new people, you are likely to run into a bottleneck regarding their onboarding at some point. This is a common problem faced by many companies in various different sectors, and there is no single, unified solution for it. It requires a careful analysis of your current practices, and you may even need to bring in some outside help to get things up and running properly. But if you don’t handle this early enough, and with the appropriate level of care, it can turn into a huge problem that will jeopardize your entire operation.

Outsourcing

We touched on this above, and it’s something you should consider very carefully if you’re running certain types of companies. Outsourcing is very easy to get nowadays, and it can significantly transform your operations for the better if you do it right. Customer support is a common example of something that you don’t need to do in-house. IT support is another – as are various auxiliary services needed to keep your business running. Outsourcing also gives you the benefit of easy scaling, as your partner will be the one responsible for scaling up their operations when your business needs grow, not you directly. Of course, choosing the right partner in the first place is quite important, because you don’t want to find yourself stuck in a long-term contract that brings you more harm than good.

These are some of the most important points to consider if you’re looking to boost your skills as a leader of your company, and help it realize its full potential. There’s usually a lot more you can do in the long term, but those are good starting points, and you should pay full attention to them if you haven’t until now.

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