A large part of your company’s success depends on your marketing strategies. Promotional products are one of the best tools in any company’s marketing strategy, as more than 85% of the consumers in any market use one or more promotional products. But you should know that not all promotional products can have the same impact. There are many aspects that you must consider when choosing promotional merchandise, such as versatility, visibility, and duration of utility. In this article, we are going to understand what makes custom cases one of the best promotional products for any company.
Versatility
Customized cases can be used as promotional products by any type of industry irrespective of its size or location. Here are a few examples in which various companies can use custom made cases for their promotional activities:
- Customized cases can make ideal giveaways at trade expos.
- Event organizers can use custom phone cases or laptop cases to promote your company.
- Companies can use custom cases to launch new products or services.
- Organizers can distribute branded cases at meetings and events.
- Educational institutions or corporate companies can give branded backpacks for new students or employees.
Visibility
Custom iPhone or iPad cases with your brand on them act as miniature advertisement boards to a large chunk of your market. Every time a user takes out his or her mobile phone or iPad from a custom case with your logo on it, your brand gets displayed to everyone near them.
International Acceptance
Custom cases get used by consumers for their belongings all over the world. They also have a certain amount of international appeal to them. With a high amount of usage, many companies use them as promotional products.
Utility
More than 75% of users tend to utilize custom cases for their electronics. Accessories for electronics are always in demand, and custom cases ensure that the products stay protected inside them, which is why they get used extensively. High quality of cases will lengthen its durability and ensure that your brand gets highlighted for a long time.
Lightweight and Flexible
Since most cases are lightweight, they are easier to transport to expos and trade fairs. You won’t have to pay exorbitant amounts for their shipping. You might also manage to carry them at the back of your truck. Since most cases get produced with flexible materials that can easily endure rough and repeated transportation, you won’t have to worry about breakages.
Even if you have to send promotional cases somewhere, their small size and light weight make them cost-effective for shipping. You can send them to meetings and expos to other cities or countries without burning a hole in your pocket. Custom cases are easy to pack and carry for conveniently distributing them on business tours.
Value for Money
While custom cases might not be as cheap as standard cases available off the shelf, their durability and options for customization ensure they have a better value for the money that you spend on them. There are countless designing options provided by the manufacturer for custom phones, laptops, or MacBook cases. Manufactures are always ready for customized adjustments to their designs according to your choice. For example, many companies prefer hard cases with zippers, whereas some companies prefer neoprene sleeves with non-slip surfaces inside for the same product.
Fast to Manufacture
Custom phone cases and AirPods cases can have a quick turnaround time, which can be crucial if you have many events or expos going on at the same time. They can be produced in bulk by most manufacturers to meet your requirements in time.
Travel Friendly
Almost all manufacturers keep in mind that custom cases are primarily meant to protect expensive devices. The use of tough materials such as nylon or EVA foam ensures that they can endure most travel situations they get thrown into, especially with handling and environment. Most custom cases have a protective exterior and a soft interior to house electronics or other delicate products. Custom cases are built with convenience in mind too, which is why they can accommodate many small travel-related things in the pockets on them.
Low Maintenance
Custom made cases are easy to keep clean. The choice of materials such as polyester makes sure that they are resistant to dirt and stains. Cleaning them with soap or alcohol wipes is easy and makes them look brand new once again. Due to their low maintenance, they are also reusable to a great extent.
As we can see, custom cases have many qualities that make them an ideal promotional product for your company. Their usefulness, affordability, and high visibility make them an excellent choice as giveaways at trade fairs and expos. And their durability ensures that your brand is visible to the end-user for a very long time.