• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Best 4 Businesses - Entrepreneur Resources HomepageBest 4 Businesses - Entrepreneur Resources

How to Start a Business Right: Ideas, Names and Tips

  • STARTING
  • BRANDING
  • FINANCING
  • MARKETING
  • ACCOUNTING
  • REVIEWS
  • STARTING
    • Ideas
    • Business Formation
    • Patents
    • Entrepreneur Advice
  • BRANDING
    • Logos
    • Business Names
    • Website
    • Business Cards
  • FINANCING
    • Startup Funding
    • Line of Credit
    • Invoice Factoring
    • Loans
  • MARKETING
    • Sales
    • Advertising
    • Social Media
    • Email
  • ACCOUNTING
    • Software
    • Credit Cards
    • Payroll
    • Taxes
  • REVIEWS
This page may contain affiliate links. Please read my disclosure for more info.

What You Don’t Know About Trademarks Could Hurt Your Business

May 4, 2017 by Marsha Kelly, Serial Entrepreneur

Want To Grow Your Business?Keeping your intellectual property and trademarks, brands safely your own is critical to your ongoing sales success. To your customers. The design of your logo, your business name, and your trademark slogans identify you and are your company’s lifeblood. So not knowing about how to protect them with trademarks, or patents and copyrights applicable is not only foolhardy but downright dangerous to your entrepreneurial venture.

Thinking about registering your trademark? Read my comprehensive review of Legalzoom trademark services

Entrepreneurs Intellectual Property Horror Stories

Read these tales of caution from other entrepreneurs about why trademark protection is so important:

A client of mine had their web designer purchase and register their domain name, which matched their company name and brand name. However, the business owner did not realize that domain names MUST be registered under the company’s name, not a third-party vendor. After a year when the domain needed to be renewed the web designer could not be found, and thus the domain was not renewed, and the business’s website went down. After weeks of frantic phone calls, faxes and please the domain registration company reissue the domain in the companies control. “I had no idea that I did not own the name, even though I paid the web designer for its purchase,” said this entrepreneur.

Take away – ALWAYS register your domain in your account for any business website. We recommend using Go Daddy for affordable and professional website name registration.

Another business associate of mine claims that they had their brand name “stolen” by the large multinational corporation Unilever. This was possible because the firm did not register that slogan and brand name the US trademark and patent office – which is a relatively quick and inexpensive process, and would have immediately protected this small business from large corporations.

 

Take away – TAKE TIME and a small amount of money to do a trademark search and trademark registration of your important brand names and slogans to avoid being swallowed up by a bigger fish in your marketplace. Save 10% on all legal services from Legalzoom.com with our exclusive discount referral code BEST4B

 

Incfile makes entrepreneurship easy. Get started with $0 LLC today!

Brilliant inventors are particularly susceptible to having their marketable products stolen, often by offshore companies, and counterfeited online. It happened to the inventor of Swiggies, a wrist-worn water bottle, by Chinese taste websites, who had the audacity use a stolen photograph of the creator to sell their counterfeit products. However, because this company had trademark protection, they were able to rid themselves of these bad companies.

 

Take away – MONITOR the internet and your marketplace for possible infringements of your trademarks and act swiftly with professional legal services to protect your intellectual property. You’ve worked hard to build a name for your business. Now protect it.

 

 

How to Start Your Business Legally

Bought a Business: What to Do Now

Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.

FREE Business Naming Toolkit

Get my FREE 21-page ebook filled with the best brand-building tips and pro tool links to create your perfect new business name.
Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing! Please check your email for instant access to your toolkit!




Discover Your Best Domain Name

Cool Business Ideas for College Students to Start in University

355 Catchy Thrift Store Name Ideas: New to You!

Costs to Start Jewelry Business: Store, Online & Handmade

Calculate Startup Costs: What It Costs to Start a Business

33 Woodworking Business Ideas: Top Selling Projects with Pictures




Footer

Recommended best software and tools recommended for small business and entrepreneur startups

LEGAL ZOOM DISCOUNT CODE – BEST4B20 – SAVE 10%


legalzoom promo codes discount

RECOMMENDED ACCOUNTING SOFTWARE


quickbooks gopayment reviews

BEST LOGO DESIGN WEB SITE – SAVE $99

Best 4 Businesses - Entrepreneur Resources Homepage

Copyright © 2021 Best4Businesses.com · All Rights Reserved

x
Don't miss out!
Get a FREE Business Naming Toolkit
Filled with powerful brand-building tips to help you come up with your PERFECT new business name :)
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Thanks for subscribing! Please check your email for instant access to your toolkit!