We find that the market is flooded with law firms vying for client attention hence; it is pretty challenging and overwhelming to create, and implement a robust SEO strategy for standing apart from the rest. Let us explore certain secret tips and tricks to boost law firm SEO. If you are owning a law firm that is quite small or medium in size, you would be looking for your law firm’s website to prosper and rate higher on Google’s SERP so that you could draw and grab the attention of all those individuals in your area who are seeking legal aid provided by you.
Remember it takes a lot more than simply an eye-catching and impressive website design for making your page rank higher and rate well. That is precisely the reason why SEO is mandatory and not optional in the highly-competitive legal scenario in 2020. If you find it difficult to master the chief requirements and technical details for SEO, you are certainly not alone. It is quite important to focus on establishing your practice just like representing your clients.
As per Forbes, leads are quite important to law firms. No wonder always integrate web development and SEO stratagems. It is just not adequate to have an attractive storefront, it is equally important for your target audience to locate you easily. Here are some of the top SEO tips and tricks for boosting your law firm’s overall business and increasing conversions.
Focus on Creating Law Hubs
A law hub implies a content hub for all major practice areas in your legal agency or law firm. Experts recommend creating articles that respond to common queries, solve issues related to the clients, and even educate users. Remember well-composed law hubs would have the potential for being shared more widely and regarded as reliable resources, thus, establishing you successfully as an expert and an authority for driving far more traffic straightaway to your website.
Remember to Compose Long-Form Content
As per Search Engine Journal, law firms must focus on leveraging multiple digital marketing stratagems including paid ads on Facebook and Google. However, SEO content writing seems to be an effective stratagem for lawyers. This is simply because the law is known to be knowledge-oriented and so written content seems to be immensely conducive to transmitting that knowledge to a reasonably broad audience.
Experts recommend pages containing 1,890 words or even more because longer content generally obtains higher ranking in the SERP. Even though writing long content is time-consuming and necessitates a lot of patience and effort, it is very much worth the additional time and effort. Generating content that focuses on a precise topic would culminate in grabbing users looking for that specific information and drive them to your website.
If your pages contain important information that your target market is looking for, you may use effective long-term content in establishing your law firm and of course, you as an industry stalwart or an authority in a specific arena. You have the option of merging existing pages for generating a piece of long-form content. Google would be giving priority to long, authoritative pages and provides the readers with meticulous information. Google would be giving top priority on pages that seem to be quite long, and authoritative, offering readers detailed information.
You may incorporate long-form content on the following different kinds of site pages:
- Company News
- FAQs
- Legal Updates
- Firm History
Determine & Define Client Personas
There is no point in writing a power-packed content without targeting it toward a precise target audience. SEO amateurs may be under the misconception that their target audience would cover everybody on the Internet. However, just a handful of Internet users are waiting to seek legal advice from professionally qualified lawyers.
To put emphasis on a much better user quality, somebody who is willing to employ the services of a lawyer today right away, we must essentially determine and define specific client personas. We know that a client persona implies the representation of the kinds of individuals who would be the best possible clients for your firm. Client personas are known to vary hugely from one law firm to another according to the kind of law practiced there.
Optimize Speed of Your Law Firm
It is of crucial importance to have a fast-loading website. You know that ‘the first impression seems to be the last impression’. If your site loads slowly as compared to others, your potential leads would be bouncing off your site while looking for another reliable law firm. For making sure that your site would be loading faster, you must follow these existing standards.
Minimize: Consider optimizing your website’s code and deleting any excess spaces, unnecessary commas and characters.
Compression: You may focus your attention on reducing the size of HTML, JavaScript, CSS, files that seem to be bigger as compared to 150 bytes.
JavaScript: Avoid or minimize blocking JavaScript.
Content Distribution Network: This would allow your website copies to remain stored in numerous geographic data centers that implies that users could access your site quickly and smoothly.
Mobile-Friendly: Page speed is crucial for mobile users hence, your website must be mobile-friendly.
Keep Monitoring Your Progress
You must not only chalk out SEO strategies, but you also need to simultaneously keep monitoring how your precise SEO campaign is progressing. You must seek the assistance of cutting-edge web ranking tools and software for monitoring how much progress you have made quarterly. The software would be providing valuable insights into features that are working fine for your campaign and those that may be modified or changed for achieving the desired goals and objectives.
Focus on Being Mobile-Friendly
Do not ever underestimate the significance of building a mobile-friendly website since Google would be indexing the mobile sites first. Moreover, today’s maximum of the search results would be originating on mobile devices. It is, therefore, a wise idea to strategically place all relevant information and even CTA early on your page for ensuring somebody scrolling on his smartphone would be seeing it.
Conclusion
Do not allow another year to pass by without getting committed to an effective SEO campaign that would be taking your law firm to another level and giving it a whole new dimension. With these tips and tricks, your law firm would be all set for SEO success.
