Content development and marketing is an integral aspect of SEO. In 2020, when the online competition is here to increase, it is necessary for SEO experts and content creators to up their content development and marketing game. And every time you will sit to assess the content marketing trends, there’s always a “content fatigue” phase that comes up. Some of the core findings of this phase are:
- Only 5% of most content generated engaged the users. It means a tiny portion of content marketing has its impact.
- The brand’s blog output has gone up 800% in the last five years. Simultaneously, during the same time, organic blog sharing has reduced by 89%.
Even though the content generated and marketed has increased manifold last year, the engagement suffers to a great extent. Hence, many SEO experts received feedback from online marketers that content marketing isn’t working as great as it used to. Some people even think that content marketing is redundant, and there’s excess content to deal with it.
The truth is content is essential. It’s what websites and other marketing campaigns are made of. Hence, to up your content game in 2020, you need to get in touch with an expert SEO company and follow the best tactics.
- Quality is essential
Online content is increasing at a faster pace. Some people refer to this as content pollution. Some marketers have come up with the mandate to promote their vast chunks of content. It is essential to note that not all content gets created equally. There can be various tactics and strategies that function better in comparison to others. Till such time there’s the internet, content is a vital part. Hence, the question here is to think about ways to deliver high-end content to the end-user.
It is essential to notice that developing valuable and engaging content wasn’t something that the marketer got concerned about. Hence, the online world had content written by people who weren’t trained for the purpose. That led to content that nobody used. However, it is essential to realize that the term content fatigue doesn’t denote that the audience is tired of content. Instead, people today are consuming more content.
Since the users get bombarded with data, they’ve become tech-savvy! They navigate the symbol-scape better than before, to locate what they want. Hence, today it is necessary to have smart content that is of value to the users.
- Making the most of social media to provide what users want
Do you want to stay relevant to your online audience? If yes, then you need to know the data they are using up. Brands always establish a connection with their users through the best SEO practices on social media networks and channels. They know the keywords their audience is searching for. They also know about the domain partners, competitors, influencers, and the publishers that the audience is interested about. But as a brand, are you listening correctly?
When you have access to real-time market intelligence, it helps you to design your content better. It helps you to know the type of content users want to read more of. So how can you implement the same in practice? The following three steps can help:
- Create a list of the topics/hashtags and target audience
Content creators do this for Twitter. However, there are various ways to get this done. But what is essential is that you have found out a way the user finds your content useful and engaging. Doing this successfully will help you know about the customer persona. Make use of editorial judgments to enhance content is essential. You need to list the best practices and implement them.
- Distribute and share the content
Having a compact and intelligent content marketing strategy is to find out the ways to disseminate the message in various marketing channels in an organized way. Content developers need to reshare and retweet the content on social media channels. It is necessary to understand where else can you share your content.
- Marketing automation helps in useful content marketing
Most online marketing professionals know that content marketing can get implemented best when it has a sturdy marketing automation solution. If you are making use of marketing automation correctly, then you’re marketing to subscribers who have agreed to get your marketing communication. Some of the best ways of using market automation are:
- You need to take your best content and manage it according to the user segments. The segments comprise of the subscribers and the email template as well. You can add thumbnail images along with links to the content that you discovered. Here you can also add a teaser for explaining the reason you’ve added this piece.
- Today, you have access to advanced drag-and-drop email builders for making the content generation process simpler. Various other tools help to make the content generation process easier. Here you can add excerpts from almost any link that you come across online.
It would be best if you were the messenger
It is one of the best suggestions that you can follow while generating your content! You have to be the messenger and not the message. It is essential to know that when it’s about content marketing, then it is not only about you. Most people aren’t much bothered about your products or brands. Instead, they are more concerned about the way they can resolve their problems. Some website owners don’t wish to showcase any content which flatters other market players. And it’s perfectly well if you want this as well.
But when you take more steps to leverage every scope for brand messaging, the chances are that content marketing will fail. You can save the placements for your brochures and product pages. Simply, content marketing is all about assisting your audience. You might want to use this way with complete faith and confidence, that in the long-run, your end-users will know the way to associate your brand with useful content. This trust and customer loyalty will bring forth increased dividends and increased customer engagement rates. It will also lead to more word of mouth and shareability as well. And this, in turn, will help SEO and content generation as well.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.