Marketing a business can be done in a variety of ways, but while traditional advertising methods are costly and hard to measure, there are now cost-effective trackable tools easily available to every business. Take note of the below six techniques as a starting point to help your business thrive.
Marketing Techniques That Work
The first thing to get right before you start marketing an idea or business is what your brand stands for. If you can’t sum up your business in a few sentences, you need to work on that firstly and craft an elevator pitch that you can reel off to someone who asks what you do – if they engage with your idea, that can encourage a sale, or spark another meeting with someone they know.
Start thinking locally too, can you sponsor a sports team or charity and spread the word about your business? Or maybe start by offering a free sample of a product or service, this usually allows a customer to buy into what you are selling. Upserve has looked into the psychology of businesses offering free things and whether it increases conversions. Although it’s a technique usually offered by supermarkets with free food, it has been proven that tastings can turn a satisfied customer into a highly satisfied customer.
Retention is a massive marketing opportunity, as it is a lot less expensive to keep a customer than gain a new one. That’s why it’s so important to build a strong relationship with your customer base and ask for feedback so other customers can see how trustworthy you are. It’s easier to open the door to new customers if they see testimonials about you, your service or product.
Once you have established this relationship, you can ask them for their email address and keep them updated via email marketing to let them know about a new product or service that may be of interest to them. It’s also a great journey to offer exclusives to them and money off. It’s the best way to communicate first looks and be creative in the same capacity.
Relationships & Social Media
The importance of networking and utilizing social media is heavily praised by Toni Vans and Jay Treloar. Known as a team of network marketing experts, their own personal success in network marketing has brought in over 1 billion dollars in sales every year for Toni. Take a look at www.tonivans.com to read their own story and how they coach people to help their businesses thrive. The team’s focus on social media is all about having clear communication with an audience and becoming a creative authority that the customer trusts.
There’s a saying that goes “It’s not what you know, it’s who you know”, and to an extent it’s correct. You have to expand the pool of people you know if you want to get the word out about a product or service. Never turn down an opportunity to meet a potential customer or client, as you never know where a sale will come from.