Success can be exhilarating. Your website conversion rates are increasing every week and you’re now seeing measurable results in every aspect of your digital business.
You’re finally realizing your dream of owning a successful digital marketing business. The next step to take is to pause and think. How can you grow your company faster? What can you do to increase name recognition? Where can you optimize operations? When you scale up, how will you sidestep feeling overwhelmed?
Make Your Business a Household Name
So what can you do to brand your business? What can you do to make it easier to distinguish your business from others in the same space? First, choose the right business name. Second, invest in marketing advice. Let’s take a closer look at how these two ideas can be game-changers.
1. Brainstorm the Right Business Name
Choose the right business name. This will make a huge difference in branding your business. If you haven’t yet chosen one or still have time to change it, then select the right business name. This is a name that captures the image you want customers to have about your brand.
Unfortunately, there is no specific formula on how to choose the perfect business name. Still, here are some guidelines to simplify the process:
- The name should be positive, evoking good feelings in your customers.
- The name should be short. This will make it easier for your customers to remember it.
- The name should be simple to spell. This will avoid misspellings in your advertising or content marketing.
- The name should be easy to pronounce. This will make it a snap for your customers to recommend its products or services.
- The name should be effortless to visualize. This will make it easier to remember because it’s concrete, not abstract.
Although this might seem like a tall order, it’s far easier than you think.
“Sweet Tomatoes,” the name of a former restaurant chain, is a perfect example. The name was positive, short, and simple to spell. It was also easy to pronounce and effortless to visualize.
Customers loved the restaurant! It had comfortable decor, excellent service, and served a wide selection of soups, salads, and side dishes. When it announced its closure because of the pandemic, customers reminisced about it on social media.
A memorable business name infuses a company with a warm personality. It evokes a sense of familiarity, like the name of a close friend. A warm and friendly business name makes a positive impression on consumers.
2. Consult With Subject Matter Experts
You don’t have to go it alone. It’s worth investing in expert advice to improve business performance. Since you don’t know what you don’t know, speak to one or more subject matter experts in your industry. They will help you see your business from a fresh angle.
If, say, you’ve developed an app for mobile devices, talk to the people at Embrace. The software company received funding from The Chernin Group (TCG) because it helped developers learn how their apps performed in the mobile marketplace.
Or, if you need marketing advice, speak to a marketing consultant. He or she will help you see the benefits of your services from your customer’s point of view.
This fresh perspective will improve your advertising. It will help you write a clear description of the benefits of your products or services. Better advertising will make it easier for prospects to appreciate the value you offer.
Manage Rapid Growth
Meteoric business growth can be challenging. Customers will expect more from your company, but you’ll disappoint them if you don’t scale your operations to provide a seamless purchasing experience.
Many things can go wrong when you speed up business growth. Your employees might feel overworked. Key players might quit under the pressure. Schedules might go awry. Your company might miss production or delivery deadlines.
Of course, there’s an upside, too–you’ll have more revenue flowing in from increased sales to improve your operations.
In summary, when your digital business works like a dream, pause to ponder. Do you need to re-brand? Should you talk to smart people? How will you handle an unprecedented boom?
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