If you think that branding is only meant for large corporations and multi-billion dollar businesses, then you are wrong. In this day and age, every business needs a unique brand, even if it’s a startup or a small enterprise.
The reason why brand building is important is that it allows you to set your business apart from the competition. It makes your business look bigger than it really is. Most importantly, it makes it easier for your customers to trust you and feel proud of being your patrons.
Branding for Small Businesses
Contrary to popular belief, you don’t need tons of money to create a powerful brand. All you need is self-discipline and the right steps. These are:
- Know Your Audience
Nothing will work for your business- branding, sales or marketing- if you don’t know your audience in the first place.
Who are the individuals that might be interested in your products and services? What’s their age group, location, income, lifestyle, etc. These are the kind of questions that you must have clear answers to.
When you understand your audience in every way possible, then you can create the perfect brand that resonates with them. So, you can choose the appropriate tone and message, and you can also identify the best mediums to connect with them.
- Develop Great Products and Services
A lot of people make fun of Apple’s overpriced products and services and yet, the company is one of the biggest players in the tech industry that others try to mimic. But why? The answer is the quality of the products that Apple offers. An iPhone is considered a premium smartphone. In fact, it’s not just a phone even, but rather a social symbol.
When you offer products that are well-designed, innovative, and polished, then they speak for themselves and attract buyers on their own. What it means is that you don’t have to work hard on building a brand if you are able to offer something to your customers that’s unmatchable.
- Create an Attractive Logo
You need a brand name that’s attractive but also relevant to your business. However, it will feel incomplete unless you have a professional logo to work with it.
A logo is a company’s public face, something that makes it possible for the people to recognize the company behind it instantly. That said, you can’t just pick any decent logo design for your brand. What you need is a unique and creative design that actually means something.
Remember- your logo design is important as it represents everything that your business stands for- its mission statement, vision, and values. So, take as much time as you need with that. Do some research online to see how good logos look like. Then appoint a professional graphics designer to create a logo for you. If that’s too expensive or impractical for you, then you can also use an online logo maker. There are a variety of advanced programs on the Internet that allow you to make some of the best logos in a matter of minutes.
- Work on Customer Service
Building a brand through customer service is something that only forward-thinking entrepreneurs are able to see and understand. You too can build one of the best brands with this approach by taking the following steps:
- Increase your online presence: A large number of your customers would want to connect with your brand on social media, emails, and your own website. So, make sure that you are accessible to them across many online channels.
- Set up a chatbot: Many smart entrepreneurs are using a chatbot these days as there are plenty of simple and affordable options available. If you are able to make this possible, then you can provide customer support 24/7. You can also prevent potential customers from bouncing off your website if they unable to find the information they are looking for and there is no one to help
- Make Your customers feel safer: Learn the basics of online security for small businesses and implement the same to protect the financial and personal data of your customers. Remember, it can take just one cyber attack to destroy your business and the faith of your customers.
- Be Consistent
One of the most important aspects of branding is consistency. What it means is that you can’t create a brand if you deviate from your core message and mission time and again. Whatever brand values you have chosen, you have to stick to them in all situations. For instance, if you are all about providing a premium experience to your customers, then don’t go back and try to lure customers with cheaper services that aren’t as good as the rest in your portfolio. Similarly, if you have always maintained a formal tone on social media, blogs, etc. then don’t try to bring in tongue-in-cheek style even if it makes sense to you in certain ways. Make it a rule of thumb- when it comes to branding, then consistency is everything.
Small Businesses Can Have Big Brands Too
A small or local business can establish a big brand if they think big. You are only limited by your imagination and aspiration. So, don’t let the market competition hurt your morale. Make big plans for your business and work for them. If you are disciplined and committed, you can expect guaranteed results!
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.