The success of your new company hinges on much more than a magnificent idea. In order to observe a positive growth in the highly competitive realm of online business, it can be of upmost importance to utilize a wide range of software tools.
If you are determined to make your business shine out amongst the growing number of entrepreneurs in the US, then looking at the fundamentals of online marketing and website building could be the way forward for you.
A User-friendly Content Management System (CMS)
A content management system is essentially a tool for creating and maintaining your website efficiently and affordably.
Some of the world’s most recognized brands utilize cost effective options such as WordPress and Squarespace, perhaps proving that “Bang for your Buck” is indeed a real thing.
If you have limited or absolutely no knowledge about coding and would like to save money on hiring a website designer, it may be worth your time to check out some of your options.
A website can be the first point of contact between your brand image and the customer, so spending time designing one that is cohesive, easily recognizable and a joy to use can help the experience run as smoothly as possible.
A Maturity Assessment Tool
In order to supply your customer with interactivity while at the same allowing for a portion of your services to be automated by a neat bit of software, an online maturity assessment might be well worth your time.
A maturity assessment tool offers users a survey opportunity that reports personalized results based on your chosen parameters. This tool can be especially helpful for those of you who are looking to build client relationships and streamline your website using qualitative feedback solutions.
The reports generated are unique for the individual user, and moreover, you do not need to be a CSS genius to make it work, the software can help you with this.
This can also be a great option if you are looking to implement additional, interactable features to keep your website interesting, such as questionnaires and quizzes.
Cloud Storage Options
As your digital assets grow over time, so will your need for storage space. These assets might include any images, data and files you need to regularly update and access throughout your working day.
A cloud storage option can offer you many benefits alongside the factor of additional storage space. Some of these benefits can include ease of access to your online resources, file sharing and efficient employee collaboration.
Dropbox is a widely used tool for a variety of different businesses that operate in many different fields. If you need to share files regularly with your team, Dropbox can streamline this process in order to save time and confusion.
The ability to access your files in a singular, organized location from anywhere in the world is a useful option, especially for those of you who are working with a team remotely. A highly coordinated and autonomous workforce can help your organization to grow without the need for high levels of micromanagement.
Social Media Marketing Campaigns
With social media being the readily accessible giants of industry that they are, it can be crucial to connect with the billions of people who use their services in order to nurture the marketing aspect of your company.
Tools such as Buffer can help you extend your reach on social media, in order to grow your visibility and potential client base. By investing in software tools that allow you the chance to analyze the effectiveness of your posts, you can start to develop a plan involving when to advertise on which platform. Insights into how your marketing is performing can be crucial in terms of adapting to current trends.
Platforms such as Facebook and Twitter also offer their own marketing options which could be worth looking into for their various individual benefits.
Effective SEO is a tried and tested method of garnering brand visibility online, another area that social media has affected in various capacities. Google Trends is a free tool that you may want to use in order to keep up on current internet searching trends.
Not only does this tool offer you a window in which to observe popular searches, but it allows you the opportunity to see where the searches came from geographically.
This may help you cater your posts and content to a specific subregion, thus increasing your brand’s discoverability in the eyes of your optimal demographic.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.