So, you’ve started an online business and made a few sales? Well done on getting your business off the ground! This is a great achievement, especially when the online world is so saturated with other businesses.
However, if you are looking to take it to the next level, you need to make sure that you are employing the right set of strategies. Growth can be tough to achieve for anyone, but don’t let this put you off. Here are a few top tips for growing your online business.
Build Up an Email List
The last thing that you want to happen is for people to visit your website once and never come back again. One of the best ways of combating this phenomenon is by building up an email list as this has long been proven to be a reliable way of getting in touch with customers and encouraging them to come back. While email marketing was once seen as an outdated method of reaching customers, it’s undeniably still a vital technique to keep in touch with your audience. You can not only provide your old and new customers with the latest news about your business, but you can also give them offer codes as an extra bit of encouragement to return to your site.
What’s more, email lists allow you to build closer, more intimate relationships with your customers. You can showcase your personality and entice them to shop with you once again. After all, you’re appearing in someone’s inbox, where they receive updates from friends and family, which means you’ll make an impression in their mind when they scroll through their messages and find yours. Additionally, emails are easily searchable. For example, if you sent a discount code, a potential customer can pop your company name into their search bar and use that code when they shop with you again.
Get More Organic Traffic
For many websites, the major search engines prove to be a huge source of traffic that cannot be overlooked. Essentially, it is worth optimizing your site and learning the basics of SEO. While you can do some things yourself, you can also benefit from external support from an agency like clickintelligence.co.uk. There are several strands to a successful SEO strategy, but one of these is the creation of content. More on that below.
Prepare Your Content Marketing Strategy
Next up on your list of responsibilities is coming up with the content marketing strategy. Essentially, this is going to be one of your biggest tools for getting people back to your website time and time again. Adding a blog page to your website is the easiest way to create a place for you to upload all this content. Otherwise, you are going to end up altering the main pages on the site all the time. You then need to promote this content through your social media pages etc. Content marketing can end up being a highly cost-effective way of promoting your business.
However, it’s key to keep in mind that content marketing only works when you produce engaging, interesting content – content that people want to read again and again. Therefore, it pays to invest in a talented copywriter to boost your online content, whether you seek this help from a freelance writer or team up with a digital marketing agency who have their own team. Your content needs to take into account your audience: who are they, what do they want to read, how do they speak, where can you reach them? It also needs to take into account your keywords or keyphrases that you want to rank for on the search engines.
Drive Traffic With Social Media
Another major way that you can get people to come to your website is by leveraging your social media pages to drive traffic. When you create social media pages, it is important to ensure that these are kept properly updated, especially corporate announcements. You can also use these as a way of staying in contact with your customers and fielding their comments and questions. This should also go hand in hand with your content marketing strategy.
Stay Active in Online Communities
Participating in forums and other question-and-answer websites can prove to be invaluable when it comes to driving traffic to your website. You need to get into a habit of posting helpful comments rather than posting spam. This way, you can start to establish yourself as an authority in your chosen area and achieve success as a result.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.