No matter the type of online business you may have, one thing is always true – you need to find ways to get consistent leads who are interested in what you have to offer to your WordPress site.
Without targeted leads that have the potential to turn into loyal customers, it won’t matter how good your products or services are, because you won’t have anyone trying them out.
But even though there are plenty of ways to generate traffic to your site, finding the strategies that work can be challenging – while increasing the quality of leads is a top priority for 68% of B2B companies, many of them struggle to maintain a consistent flow of new customers.
However, even though getting traffic to your site can be tough, there are strategies that can help you attain steady growth of targeted traffic to your site if you take the time to execute them properly.
What’s even more important, these principles can help you capture those visitors to ensure that you don’t lose them forever once they leave your site.
So, to get you started, here are a few actionable strategies you should implement to improve your lead generation and ensure that you always have new prospective customers coming to your site.
Figure Out Who You’re Trying to Reach
Many website owners spend months trying to implement various lead-gen strategies without anything to show for it, and the biggest culprit for their failures is the fact that they don’t know who they want to reach.
In fact, many website owners dive head first without even taking the time to figure out if the niche that they chose can be profitable. That’s why you must always determine if your website idea is viable before proceeding, and a crucial part of doing that is figuring out who are the people that you want to target.
After all, if you don’t know who you want to reach, that will not only make it almost impossible to develop enticing and relevant messages to your audience but will also prevent you from identifying the lead generation strategies that your ideal customers are more likely to respond to.
But how to develop a specific customer avatar that you can base your lead generation strategy on?
Well, the key is to be as specific as possible and try not to make too many assumptions. If you have been running your WordPress site for a while, you likely already know a bit about what groups of people tend to respond to your content and offers best.
This can serve as a basis for your customer avatar – try to identify common things you can focus on such as age, gender, interests, pain points, location, places they like to hang out online, and anything else that you find relevant.
Another excellent way to learn more about your best customers is to simply talk with them. By conducting surveys, you can gain invaluable feedback from your customers which you can then use to adjust your messages and marketing approaches.
By speaking to the audience that you want to reach, you may learn surprising insights about your site that can help you make significant improvements.
Sometimes, even seemingly minor things like a weird or unclear domain name can cause some visitors to leave your site, and by using a domain name generator, you can come up with a better idea and watch your conversion rate increase in an instant.
Maximize the Impact of Your Contact Forms
Most websites today have a contact form to help capture leads, but that doesn’t mean that they’re doing a great job.
A lot of the times you’ll have to really dig in the website to find a way to reach its owner, with the contact form buried in a separate page that you have to find and then scroll through.
And that’s a real shame because it means that a lot of potential leads end up leaving the site, even though they might have been interested in reaching out and learning more about what the site has to offer.
Luckily, there are tools that can help you make your lead-gen efforts much easier – by using one of the numerous WordPress lead generation plugins, you can design pages that make it easy for the visitor to take the next logical step, which is to contact you or to leave his contact information.
You can use a simple static contact form at the bottom of your landing pages, or use a dynamic option that pops up when they are scrolling – make sure that you test different approaches to see what your audience responds to best.
Don’t forget to track WordPress form submission in Google Analytics, as that will provide you with insights about the performance of your contact or opt-in forms, while also giving you a better understanding about the quality of the traffic from different sources.
Optimizing your contact forms to get your site’s visitors to take action is one of the easiest and most effective ways to see a surge in targeted leads that you receive – sometimes all it takes is making it easy for people to reach you to give you the edge that your site needs.
You can also use forms to capture email addresses that you can then engage and nurture using email marketing. Putting together an opt-in form is now easier than ever, and you can’t go wrong with any of the best email marketing services providers that have multiple templates and an intuitive drag and drop system.
Expand Your Reach Using Cold Email
Many website owners are afraid to send out cold emails because they think that everyone hates receiving them. And there’s a bit of truth in that.
Everyone hates receiving spammy and pushy unsolicited emails that try to sell something or ask for favors without offering any value – these are the types of emails that quickly find their way to the spam box and ruin the chances of ever establishing a good relationship.
However, just because a lot of people don’t know how to use cold email outreach to generate results, doesn’t mean that it can’t be done.
In fact, plenty of businesses and online marketers use cold email with great success – it can be an incredibly powerful tool for establishing new connections, forming partnerships, and gaining opportunities that would be unattainable otherwise.
But where can you use cold email to generate leads for your business?
Well, one of the best ways to use it is to send out targeted cold emails to increase traffic to your site.
For instance, you can write an engaging cold email to a prominent blog in your industry and offer to write a guest post that would add value to their site. That way, you can gain exposure for your brand and showcase your authority, and the byline under the article will serve as a way for interested readers to learn more back on your site.
You can also use cold outreach to gain valuable backlinks to your site – either by simply asking to include your link, or by offering to replace one of the broken links on the website with links to your own relevant content, you can quickly rack up valuable backlinks from authority sites which can give your SEO efforts a huge boost.
However, for any of this to work you need to be able to write emails that not only get opened but also convince people to respond to you and to agree to what you have to offer.
Luckily, you don’t need to be a master of persuasion in order to pull it off – there are plenty of cold email outreach templates that can be customized according to your needs and applied to almost any situation where you need to break through into someone’s inbox.
The templates give you a proven framework and can help you come up with plenty of ideas on how to position your emails in a way that doesn’t sound pushy and provides value to the person that you’re trying to reach.
Over time, the efforts you put in when forming connections can start paying off big time. You’ll have a network of blog owners and people you want to work with that will be much more willing to collaborate and help you because they’ll already know and trust you more than they would some stranger.
The number of targeted leads you can acquire from this method alone can be plenty for running a successful WordPress website, so it’s definitely worth the effort to pursue if you want to maximize your chances of succeeding online.
About the Author:
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me