As the biggest and fastest-growing platform on social media, Facebook has a whopping 1.39 billion active users every month. It’s also where most of the magic happens. Meaning- there’s a lot of opportunities for people that have something to sell.
With the development of Facebook ads, advertisers are now able to target their ideal audience and market their products and services with greater success. More and more people are making use of this advertising channel to drive sales and grow their business in the long run.
If you’re still not convinced yet, do you know that 70% of their customers are acquired through this channel?
Social media is here to stay, and not tapping into Facebook advertising would mean a loss of opportunity to your business.
In this post, we’re going to walk you with some effective tactics on how to skyrocket your sales through Facebook Ads.
Let’s dig in.
Create Dynamic Product Ads
Dynamic Product Ads have the highest ROI strategy that e-commerce sites can utilize by bringing back customers that are hesitant through ads that are tailored based on the activity that they have on your website.
You’re probably aware of how large sites like Amazon retarget you with offers of the same products you recently looked up online. Well, just like Amazon, you can remarket on Facebook, as well.
Through Dynamic Ads, you can show single or multiple product ads to users who have recently visited your website, added a product on their cart, or even bought something from you.
Use Multi-Product Ads
The introduction of carousel ads on Facebook has done wonders for a lot of brands and businesses.
Through this new template, you can show several products in a single ad. This gives customers more choices, making it easier to find something that suits their needs.
Because the template helps you show a couple of relevant products to users, it increases the chances of them buying from you.
A study found out that running Carousel ads boosted click-through rates by 50-300%, with a highly-efficient cost per acquisition.
Leverage Video Ads
Humans are highly visual creatures. That’s why video-based ads on Facebook have better results because they’re three times more engaging than other content types. Even Facebook itself is giving video ads a high priority on their feed.
Aside from that, attracting prospects through videos is a lot easier than more conventional ads. Videos are also excellent in showing how a particular service or product works and how it could be beneficial. So, you need to take advantage of it before your competitors catch up.
According to one best Facebook advertising agency, “Prioritize quality over quantity. Focus on creating better, high-quality video ads that will be relevant to your target market. That way, your ads will be effective and be an excellent investment.”
Incorporate Social Proof in Your Ads
Social proof is in the form of reviews on product pages, and user-generated content from previous buyers, all serving the purpose of pushing a prospective buyer further down the sales funnel.
So how does it work exactly with Facebook Ads?
When prospects come across your ads, they’re not just looking at a great photo or content. They’re noticing everything- from how many people have commented, shared, or liked your ad.
In short, they’re looking for social engagement or social proof that you’re legit.
Social Proof does three things:
- Creates trust with new prospects.
- It makes your ads more credible.
- Validate the buying decision of a customer, making it a lot easier for them to pick you.
Apart from that, Facebook Ads with social proof generate about 300% more conversions.
Take Advantage of Buyer Personas
Facebook Ads can sometimes get too generic. While a lot of marketers want to attract as many people as possible, sometimes, they create irrelevant ads.
You can overcome this problem by identifying first your ideal buyer persona. Create ads that will help solve their problems and needs.
A buyer persona is usually a representation of your ideal customer that’s almost semi-fictional. This is usually based on market research and the real data gathered from your existing customers.
Install Facebook Pixel for Improved Ad Targeting
The Facebook Pixel Tracking tool allows you to measure, optimize, and create an audience.
You can also monitor conversations that are coming from your Facebook Ad. This tool is effective in tracking customer activity on your site.
Here are some benefits of Facebook Pixel:
- You’ll get to better understand your audience.
- Retarget buyers with ads that they browsed previously, or showed interest in.
- You can create Lookalike and Custom Audiences based on the data you’ve collected.
- Utilize the data to know users that have longer shopping journeys so that you can create customized messages for them.
- Identify quick shoppers and find out which particular ad format is best suited for them.
Utilize Facebook Offers
Everyone will always love a sale, and people are more likely to click on your ads if they know that you’re offering them a discount.
So, if your products are on sale, you can craft an ad that focused specifically on the sale or the offer.
For example, to draw more people in, you can come up with an introductory offer on a newly launched product.
Share Your Brand Story Using Ads
More and more people are drawn to brands that share the same outlook and values as them. That’s why brand stories on Facebook are so effective.
Consumers don’t just want to shop. They want to connect with you.
What you can do is to strive to build solid and meaningful relationships with your prospects, and they’re more likely to buy from you.
According to a study that was conducted by Facebook with Adaptly, creating ads with a key brand message instead of selling outright can increase overall conversion rates.
Apply the AIDA Model to Your Ad Copy
At the end of the day, it will be your ad copy that will convert a prospect into a paying customer. You can use the AIDA model when writing your copy. It stands for:
- A: Attention. Come up with a copy that grabs your audience’s attention.
- I: Interest. Describe the particular benefits a product has.
- D: Desire. Give your prospects a reason to click. For instance, you can offer them an incentive for them to click on the ad.
- A: Action. Finally, close the ad with an effective call-to-action, such as “Shop Now” or “Learn More.”
The AIDA Model works so well because it entices people to do something. What it does is that it grabs their attention, they become interested in your products, and finally, persuades them to take action.
Leverage the Law of Psychology
Both marketing and psychology will always go hand in hand. If you want to create an ad that converts, you need to precisely know who you’re speaking to, and think of ways how you can get them to act.
Understanding basic human behavior can do wonders for your business.
There are several ways how you can incorporate psychology in your marketing strategy, such as crafting images with specific colors or using a particular tone of voice.
Without the right strategy, or not knowing how to optimize Facebook ads, your advertising spend could easily go down the drain, and you’d miss out on a lot of prospective leads.
Check out my guide on how to start your business right with tons of useful tips I learned by successfully starting, building, and selling multiple companies.