Social media is a very powerful advertising tool and in particular, Facebook is one of the most influential platforms out there. If you are not using Facebook to advertise then you should be because your competitors will be. What’s more, they are also going to be using the following five features to get ahead and make Facebook work for them.
Lead Ads
Lead ads are known to be effective while also being cost-effective. What it means is that it makes it possible for businesses to sell without the need for people to visit a landing page. Through this feature, it is possible to collect information on users and how to contact them. Therefore, it can be used to get people to sign up for deals and discounts as well as email newsletters and even book appointments.
Effective Video Ads
Whether you are a business selling banners like ultimate banners or you are a business that sells car parts, there is no doubt that video ads are highly effective. This is a Facebook advertising feature that is cheap but it works and that is what counts.
We all know the power of visuals and video is up there as one of the best. Unlike text, videos are more memorable and so, a video ad will ensure that your message is not just delivered but is also remembered. This can help to create a brand recall that can drive engagement and conversions. It is also simple to take advantage of because all it takes is a simple upload, a description and then your video advert is good to go.
Remarketing
Remarketing through Facebook is a very useful feature. It allows you to make contact with people who might have interacted with your business in some way previously. This might mean that they have visited your site, made a decision in an app or the even supplied you with their contact details. Using cookies, Facebook tags individuals and then your remarketing ads will be shown to them as they move through their Facebook news feed. This will likely encourage them to take action and take advantage of one of your offers. The good news is that if people are already familiar with your brand then they are likely to convert and engage with you, making this one of the best features currently available.
Targeting Interests
Facebook makes it possible for you to reach out to a particular audience based on their interests. Therefore, you can choose who you target based on the pages they view and have liked as well as their activities. It is also possible to make use of combining interests so that your ad reaches more people. Having the ability to target specific audiences across a number of niches or industries can really make your business stand out.
Behavior Targeting
You can also reach people using Facebook based on the behaviors of individuals. Therefore, this can relate to what they have purchased, their history, their intent and even the device they are using. To do this, Facebook makes use of data from third-party partners in order to identify what people are doing online, offline and what they are purchasing. Then, by bringing in all of that data, they can match it up with Facebook accounts and users. This then makes it possible for you to advertise to a target audience based on a huge array of behaviors that have been analyzed. You can then tailor your adverts based on what they have purchased or those who enjoy certain hobbies or interests.
Small Business Social Media Starter Tips – Facebook, Twitter and Pinterest
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