MARKETING

Every business needs customers. But to get new customers you need to promote your business and that takes money which many startups just don’t have. So what is a lean startup entrepreneur to do? Get creative and use these marketing ideas that are low cost, some are even free, and all will have a high [...]

Did you manage to obtain positive reviews online? That’s great, but it doesn’t mean you have to take them for granted. In other words, responding to positive reviews is a way to show your gratitude and appreciation toward people’s trust and a willingness to give your business a chance. But, believe it or not, there’s [...]

Is your small business really making the most of its social profiles? Social media isn’t just great for conventional social proof or your content promotion. It’s an audience insight tool, a community for two-way conversations, and a source of invaluable business data. Read onto find out how your small business can benefit from social media today. [...]

It’s 2018, the era of digital marketing and email marketing. Do printed materials marketing still matter for small businesses? Like heck it does! Printed promotional materials are a cost-effective way of reaching and influencing new customers. Consumers look forward to them – in fact, 80% of American consumers claim to have between 1-10 promotional materials [...]

Knowing your customer’s buying motivations are key to succeeding in all business, especially in today’s tough retail store market. So often I see small business owners marketing features and products that they “think” their customers want – which in fact they don’t. Before you select your products, layout your store and advertise your sales KNOW [...]

Many business owners find that there are so many social network platforms, and not enough time to stay active on all of them! Between using Facebook, Twitter, and Instagram to market their businesses (just to name a few), Google+ is often forgotten about. Still, if you want to take your business marketing efforts to the [...]

Bloggers need to strike a delicate balance when promoting their products or services. Blogs tend to be informal, conversational, and for many readers, an escape from the sometimes uncomfortable business of buying and selling. But when bloggers abstain from any selling, they eventually reach a point where they wonder if all their effort is worthwhile. [...]

You want your small business to thrive and prosper. To achieve business success, you need a growth strategy. A growth strategy is basically a guide to help your business grow.   Don’t use a generic small business growth strategy. Every business is unique, so you need to tailor the strategy to your company. Use the [...]