Without a logo, you don’t have a business. Without a place to put your logo…you might as well not have a logo.
But Wait! I know how exciting it is to finally get that shiny new thing and plaster it everywhere. Here’s how to put your logo on anything!
And although someone once said “all publicity is good publicity,” the art of promoting your new logo is more…nuanced than that.
But before we get into where you shouldn’t promote it, let’s talk about the best, most creative places to use your logo to start generating buzz for your business.
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The Safe, Predictable Places
It’s a brand new logo for a brand new business—let’s start safe, shall we?
Good idea- Bad Logo Placement!
Indeed, before you go slapping your company’s branding all over town, let’s go over the basic—yet effective—strategies, lest you don’t end up like Turkish Airlines. Yikes! This logo placement shows a crashing airplane – the exact opposite of their intended brand message! You see placement is important 🙂
The most obvious place to start is your website. Nowadays, this is often the new “storefront” for countless businesses—even replacing physical brick and mortars.
Your site is the face of your business and adding a logo will make your product or services appear more credible, valuable, and trustworthy.
The exact location of the branding is up to you. Given modern and popular website formats, it’s usually right up top around the header so visitors can see it first thing.
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PRO TIP: often overlooked by novices is the “favicon”—the tiny picture icon that appears in your internet browser next to a tab. It’s a tiny detail, but your commitment to subtleties tells customers you truly care. See our logo favicon in your browser window above.
Another overlooked digital is in your email’s signature. This can add another great touch of credibility, especially in those crucial interactions with potential customers or partners.
Social media is also an effective place to get started. Facebook, Twitter, Instagram—pretty much all of these platforms give you an option to insert a profile photo where you can upload your logo. Slide your logo right in there for another touch of credibility and to begin establishing brand awareness with followers.
Now, if you really want to ramp up some powerful promotional strategies, consider getting some business cards, company t-shirts, hats, and other apparel with your logo imprinted. Check out the best online printers here
Technically, your body is a walking billboard. Be it on the subway, Uber ride, or going out for lunch, you could give yourself free advertising with a newly-printed t-shirt showcasing that newly-designed logo.
Similarly, a business card between colleagues could land you the next deal or client.
Don’t forget your fleet, add your logo to your cars and trucks for free outdoor advertising.
Places to Use Your Logo – You’ve Probably Never Thought Of
Business cards, websites, t-shirts…these are the more typical places to promote your brand new logo.
But there are other great, strategic spots that are more subtle yet—once again—reveal how dedicated you are to details.
Consider placing your logo on letterheads and even envelopes. In an age of email, sending letters often has a more intimate, meaningful impact. Taking the time to create a version of your logo that fits on a letterhead or envelope can be especially impacting on whoever’s receiving it.
The rabbit hole of places to put your branding goes deeper. You can place it on your receipts and invoices. Additionally, it can go on those confirmation emails clients receive after making a purchase.
The more you snoop around, the more places you’ll find that can include your logo.
Next time you’re giving a presentation for a company meeting or other occasion, you can literally brand the presentation itself – on your brochures, videos and slide presentation—why not!?
If your business involves shipping products to customers, make all your shipping materials branded – boxes, tissue paper and packing tape too!
I’m serious: this is a great move with a dual function: first, it boosts your overall company credibility and second, it offers you additional free advertising to every single eye that glances across the package on its way to customers.
Your logo can go on cardboard materials, poly mailers, and paper bags—and yes, there are numerous companies that can print up these customized packaging materials for you.
Get Wild With It!
But enough with the safe and the predictable—your logo is awesome and it’s time to let the world see it!
Now, if you really want to be bold and creative, there are a lot of ways to succeed—but also many ways to fail.
For example, Folger’s decided to use the steam coming out of manhole covers to place a coffee advertisement right on top of it. Sure, it’s pretty cool to see a cup of steaming Joe rising out of the asphalt, but do you really want to associate coffee with sewers?
So, be conscious of your own business and how different situations and contexts can reflect poorly on your brand.
If you really want to go all out, you can take to the sky with skywriting—yes, skywriting – not called aerial advertising
It’s big, it’s bold, and it’s—admittedly—pretty pricey, but the amount of exposure you can get while making a lasting impact on people’s memory is undeniable.
Having your logo emblazoned across a blue sky for everyone to see can generate a ton of buzz and excitement. It also says a lot about the energy behind your business and a willingness to go out and do something bold to succeed.
Another great outdoor way to promote your new branding is with sandcastles. These are creative, fun, and people always love them. Hire a professional to build something beautiful on the beach and watch it generate buzz for the rest of the day.
Do you have a dog? Believe it or not, you can even plaster your logo—safely—on your pet. It’s almost hard to resist a cute, lovable puppy with a banner on its back or a logo-laden bandana around its neck.
Even though you can technically throw your logo onto anything, it’s best to be strategic about it.
After all, as a small startup, you might be on a tight marketing budget, so there’s no need to spend hundreds or thousands of dollars on mass-printing that doesn’t offer a good return on investment.
Starting with the basic essentials, putting your logo on websites, social media pages, t-shirts, business cards, etc. is a great place to begin.
Once you get the fundamentals down, consider moving into the more nuanced space of letterheads, envelopes, and shipping materials.
Then last—but certainly not least—take your branding to the next level with more bold and creative campaigns like skywriting, sandcastles on the beach, and yes—even a branded logo around your dog’s neck.
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